- Mobile Spending To Increase As Revenue Surges
Mobile Marketing Daily, Ben Frederick - Friday, August 28, 2015
The Interactive Advertising Bureau released a report this week showing global mobi ...
- GroupM Downgrades 2015 Ad Spend Forecast
MAD, Steve McClellan - Wednesday, August 26, 2015
The company's top forecaster -- Adam Smith -- provided some headline numbe ...
- Appnext Launches Native Video Ads
Mobile Marketing Daily, Ben Frederick - Thursday, August 27, 2015
Appnext, a Tel Aviv-based programmatic platform, has announced the launch of ...
- About Half Of Agencies 'Unsure' They Trust Programmatic
RTBlog, Tyler Loechner - Thursday, August 27, 2015
Programmatic advertising is obviously top of mind for many in the digit ...
- CMOs Bullish On Social, Mobile Despite Measurement Concerns
Mobile Marketing Daily, Gavin O'Malley - Tuesday, August 25, 2015
Despite continued concerns about reliable measurement, a sampling of chief marketing office ...
- Agencies Expect to Boost Social Spend, Mobile Drives Trend
The Social Graf, Erik Sass - Wednesday, August 26, 2015
Social media spending is set to continue growing at a fast cli ...
- Telcos Turning To Programmatic, But Need To Make Better Use Of First-Party Data
Real-Time Daily, Tyler Loechner - Friday, August 21, 2015
If Verizon's recent acquisition of AOL was any indication, telcos are interest ...
- Programmatic Marketers Still Catching Up To Consumers On Mobile
RTBlog, Tyler Loechner - Monday, August 24, 2015
When it comes to where programmatic display ads are being served, n ...
- Planners See TV's Share Of Ad Spend Declining
MediaDailyNews, Erik Sass - Thursday, August 20, 2015
Over half of media planners expect TV's share of ad spending ...
- The Newest Political Candidate: Programmatic
RTBlog, Tyler Loechner - Friday, August 21, 2015
Forget the purported 15-year-old that's "running" for president. There's an actual independe ...
- U.S. Ad Market Falls To Lowest Point This Year In July, Up 7% YOY
MediaDailyNews, Joe Mandese - Wednesday, August 19, 2015
The U.S. ad marketplace continued its seasonal downward trend in July, posti ...
- Programmatic Adoption Continues As Industry Shifts Attention To Quality
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
Publishers continue to adopt programmatic ad technologies, with nearly one-in-four (24.8%) sayi ...
- Neustar, MarketShare Partner To Share Marketing Data
Real-Time Daily, Tyler Loechner - Tuesday, August 4, 2015
Neustar, an ad tech company that provides real-time data and analytics ...