- Can Smartphones Swing The Primaries?
Marketing: Politics, Ran Ben-Yair - Monday, February 29, 2016
Around the country, digital consultants are now threading mobile-first strategies into candidate ...
- Presidential National TV Ads: Rubio Tops Spending
MediaDailyNews, Wayne Friedman - Friday, February 26, 2016
Marco Rubio -- and his super PAC -- have spent more ...
- Broadcast Nets Enjoy 9% Rise In Ad Spend, Digital Up
MediaDailyNews, Wayne Friedman - Monday, February 22, 2016
Strong broadcast network TV advertising dollars continued in January -- amid ...
- Oscars Forecast To Draw As Much As $135M In Ad Revenues
MediaDailyNews, Wayne Friedman - Friday, February 19, 2016
ABC's "Academy Awards" could pull in $120 million to $135 million ...
- Time Inc. Buys MySpace Parent Viant
Real-Time Daily, Tobi Elkin - Thursday, February 11, 2016
Time Inc. will acquire the assets of Viant Technology Inc., a fi ...
- Ditch Commercials, Bank On Super Bowl Emails
Email Marketing Daily, Jess Nelson - Friday, February 5, 2016
Email marketers should consider taking advantage of the multiscreen Super Bowl th ...
- 56% Of Brands Up Marketing Budgets For 2016
Research Brief, Jack Loechner - Thursday, February 4, 2016
According to a new industry survey conducted by Selligent/StrongView, marketing budgets wi ...