- Google Now Controls 12% Of All Global Media Spend
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
Alphabet—Google's holding company—is the world's largest media owner in the world, accordi ...
- Ad Spend Shifts To Desktop And Mobile Video
Research Brief, Jack Loechner - Friday, May 27, 2016
Two-thirds of US agency and marketing professionals said they expect to increa ...
- U.S. Ad Volume Declines From March, But Posts Biggest April To Date
MediaDailyNews, Joe Mandese - Thursday, May 19, 2016
Despite reports on a tightening of the so-called "scatter" marketplace heading in ...
- Modest Rises In National TV Spend, Digital Soars
Television News Daily, Wayne Friedman - Wednesday, May 18, 2016
Scatter advertising revenue rose 8% in April -- 13% for cable networ ...
- Radio Has Key Role in 2016 Election
Red, White & Blog, Philip Rosenstein - Tuesday, May 17, 2016
In late March, Borrell Associates revised its projected political advertising spend f ...
- Retailers' Ads Make Dramatic Shift To Mobile
Marketing Daily, Sarah Mahoney - Thursday, May 12, 2016
But m-commerce efforts still haven't found their groove, with 78% of shoppe ...
- Q1 Marks Second Consecutive Quarter Of 'Frothy' Ad Expansion, Bodes Well For Upfront
MediaDailyNews, Joe Mandese - Wednesday, May 11, 2016
On the cusp of the 2016-17 upfront media-buying marketplace, influential Wall Stre ...
- Agencies And Brands Have Upped Digital Video Ad Spend 114 Percent
Mediapsssst, Richard Whitman - Monday, May 2, 2016
Confirming the importance of the NewFronts, 8 out of 10 respondents sa ...
- Digital Video Ad Spending Soars, Budgets Coming Mainly From TV
Online Video Daily, Joe Mandese - Monday, May 2, 2016
Ad spending on original digital -- both desktop and mobile -- programmi ...