- Smaato Launches New Demand Platform To Reduce Mobile Ad Waste
Mobile Marketing Daily, Ben Frederick - Tuesday, July 26, 2016
Partners can utilize targeting and QPS (query per second) throttling tools th ...
- SMI Enables 'Full Market' Coverage Of National TV, Provides Visibility On GroupM Spending
Television News Daily, Joe Mandese - Tuesday, July 26, 2016
Standard Media Index is introducing a new modeling technique that will gi ...
- Marketer Confidence Stable, Spending To Rise
Marketing Daily, Tanya Gazdik - Wednesday, July 20, 2016
Marketing spending is on the rise with favorable investment outlooks continuing ...
- Movie Studios Up Summer Marketing Spending
MediaDailyNews, Wayne Friedman - Friday, July 15, 2016
Since the week leading into the big Memorial Day weekend, movie studi ...
- Perception Is Reality -- And That's True For TV And Pokemon Go
Online Spin, Maarten Albarda - Monday, July 18, 2016
We are about halfway into 2016. So how is the year shapi ...
- IPA Predicts Ad Spend Reduction After Brexit Vote
Around the Net In MAD London, Sean Hargrave - Thursday, July 14, 2016
Despite increased pessimism among marketers following the Brexit vote and Bellwether predicti ...
- Asia Pac To Overtake US In Digital Spend, UK Placed Third
Around the Net In MAD London, Sean Hargrave - Wednesday, July 13, 2016
Asia-Pacific will overtake North America as the world's biggest market for digit ...
- Time For Brexit Confidence: UK Named Third Largest Digital Market, Again
London Blog, Sean Hargrave - Wednesday, July 13, 2016
Digital marketing spend in the UK is twice that of Germany, ...
- Trump Super PAC Ramps Up Email Ad Spend, Led By Admitted Fraudster
Email Marketing Daily, Jess Nelson - Thursday, July 7, 2016
Get Our Jobs Back Inc., a Super PAC supporting Donald Trump's presidenti ...
- Programmatic TV Market To Double
Video Insider, Daisy Whitney - Friday, July 8, 2016
The programmatic video market continues to grow at a rapid pace. T ...