- SVOD Platforms Spend Big On Advertising For Summer TV
Television News Daily, Wayne Friedman - Monday, August 29, 2016
From June 1 through August 28, Hulu has spent $13.9 million ...
- U.S. Ad Growth To Hit Record $178 Billion
MediaDailyNews, Wayne Friedman - Friday, August 26, 2016
U.S. ad spend is expected to rise 5.8% to a record hi ...
- Political Spending On Snapchat Rises
Around the Net In Marketing Politics, Philip Rosenstein - Friday, August 26, 2016
As the candidates for president increasingly court young voters, Snapchat has se ...
- Ad Demand Reaches Seasonal Low, But Posts Best July Ever: Digital Remains Ascendant
MediaDailyNews, Joe Mandese - Thursday, August 25, 2016
Following historic seasonal patterns, the U.S. ad marketplace crashed to its lowe ...
- Traditional U.S. Ads Slow In 2Q, Online Ad Spend Rises
MediaDailyNews, Wayne Friedman - Tuesday, August 23, 2016
While total traditional U.S. advertising has kept pace with rising digital med ...
- Marketers: Social Budgets Triple Since '09, Fall Well Short Of Original Projection
Social Media & Marketing Daily, Joe Mandese - Tuesday, August 23, 2016
The good news for social media's ad supply chain is that markete ...
- Clinton Spends Big On Rio Olympics
Television News Daily, Wayne Friedman - Monday, August 22, 2016
"Hillary for America," Democratic presidential candidate Hillary Clinton's campaign, has spent so ...
- Citizens Disunited
Garfield at Large, Bob Garfield - Monday, August 22, 2016
I'm not sure if you've heard the news: Syria is a pi ...
- Rio Olympics Grab Major Share Of Top Ad Categories
Television News Daily, Wayne Friedman - Friday, August 19, 2016
NBC has pulled in 52% of all automotive national TV spending ov ...
- Trump Campaign Makes $4 Million TV Ad Buy, First Of General Election
Red, White & Blog, Philip Rosenstein - Friday, August 19, 2016
After a strong fundraising haul in July, the Donald Trump campaign h ...
- National TV Ad Spend Rises 3.3%, Lower CPM Programming Gains
Television News Daily, Wayne Friedman - Tuesday, August 16, 2016
National TV ad spending rose 3.3% in the second quarter, driven ...
- Auto Advertisers Dominate NBC's Olympic TV Spending
Television News Daily, Wayne Friedman - Monday, August 15, 2016
Automotive companies are dominating NBC's Olympic TV coverage so far. Four ...
- A CMO's Guide To The Advertiser-Agency Rebates Controversy
MediaDailyNews, Thomas Bridge - Wednesday, August 10, 2016
The Association of National Advertisers and the American Association of Advertising Agenci ...
- Market Continues Expansion Thanks To Two Suppliers (Guess Which Two?)
MediaDailyNews, Joe Mandese - Wednesday, August 10, 2016
The good news, according to an analysis of second-quarter U.S. ad spendin ...
- Clinton TV Ad Blitz Coming, Targets Olympics
Red, White & Blog, Philip Rosenstein - Tuesday, August 9, 2016
The Hillary Clinton campaign has reserved over $8 million in TV ...
- Advertising Association Downgrades UK Ad Growth
Around the Net In MAD London, Sean Hargrave - Tuesday, August 2, 2016
The AA/Warc Expenditure Report predicts total ad spend in 2016 of GBP20.9 ...
- Despite Downward Ad Revision, GroupM Projects Marketing Will Surpass $1 Trillion In 2017
MediaDailyNews, Joe Mandese - Tuesday, August 2, 2016
WPP's GroupM unit this morning issued a downward revision for 2016 worldwi ...