- New TV, Media Competitors Up Ad Spend Heading Into Holidays
Television News Daily, Wayne Friedman - Wednesday, November 30, 2016
Since the beginning of the TV season, new TV/media competitors have increas ...
- Sorrell Was Right About Zero-Based Budgets, But Brands' Revenge Will Hurt Small More Than Large
London Blog, Sean Hargrave - Tuesday, November 22, 2016
WPP's boss is right to be concerned, but if brands are hopi ...
- Ad Executives Brace For Possible Post-Election Ad Spending Slowdown
Around the Net in Real-Time, Tobi Elkin - Thursday, November 10, 2016
Madison Avenue expressed shock at Donald Trump’s presidential election win. Now, they' ...
- Countdown: Presidential Candidates Push Local TV Ad Spend
Television News Daily, Wayne Friedman - Friday, November 4, 2016
Now, in the late stage of the campaign, presidential candidates are doi ...
- UK Ad Growth To Slow Next Year, Will Still Outpace Global Growth
Around the Net In MAD London, Sean Hargrave - Thursday, November 3, 2016
UK ad spend is expected to grow 5.6% this year and 4. ...
- Facebook Warns Ad Growth Will Slow 'Meaningfully'
Around the Net In MAD London, Sean Hargrave - Thursday, November 3, 2016
Facebook has warned that growth in advertising revenues will slow "meaningfully" ...
- Biggest Christmas Ad Spend Ever Will Hit GBP5.6bn
Around the Net In MAD London, Sean Hargrave - Thursday, November 3, 2016
UK advertisers are set to spend a record GBP5.6bn in the run- ...
- Sir Martin Sorrell Plays Down Fears Of A UK Ad Recession
Around the Net In MAD London, Sean Hargrave - Wednesday, November 2, 2016
Sir Martin Sorrell has played down fears of an advertising recession ...
- $44 Million In Political Advertising In The Next 6 Days
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, November 2, 2016
The Trump campaign has reserved $17.4 million in TV ads this fin ...
- Programmatic Ad Spend To Hit $11.05 Bil In China This Year
Around the Net in Real-Time, Tobi Elkin - Wednesday, November 2, 2016
Programmatic ad spending in China will increase 71.1% to $11.05 billion ...
- Programmatic Buyers Worry About Inventory Quality And Transparency
RTBlog, Tobi Elkin - Wednesday, November 2, 2016
Seventy-three percent of all U.S. display ad spending will be transacted programmaticall ...
- Local TV Political Ad Spend Is Well Below Expected Levels
Television News Daily, Wayne Friedman - Tuesday, November 1, 2016
Advertising revenue sank 5% for the 17 largest TV station groups ...
- Mobile's Dominance Means There Are No Channels, Just Screens
Mobile Insider, Sean Hargrave - Tuesday, November 1, 2016
More was spent on mobile in the first half of 2016 th ...