- AI, Visual Storytelling Big Factors For Digital Publishing In 2017
Publishers Daily, Sara Guaglione - Wednesday, December 28, 2016
Digital content in North America will feature more visual storytelling, experimental technolo ...
- Earned Media, Strategic Timing Pushed Trump Over The Edge
Red, White & Blog, Philip Rosenstein - Wednesday, December 28, 2016
One powerful illustration of the influence of earned media in the 20 ...
- NFL National Ad Spend Records Uptick, TV Ratings Improve
Television News Daily, Wayne Friedman - Wednesday, December 21, 2016
Through 15 weeks of the season, national TV advertiser spending on N ...
- TV Spend Down $1 Billion In 2016 From 2012
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, December 20, 2016
Due, in large part, to Donald Trump's scant advertising on TV, Borre ...
- IAB Wants Full Transition To HTML5 By July
Online Video Daily, P.J. Bednarski - Tuesday, December 20, 2016
The IAB Technology Laboratory today released “
Transitioning Video Ads fr ... - 'Rogue One: A Stars Wars Story' Delivers For TV Advertising, Box Office
MediaDailyNews, Wayne Friedman - Friday, December 16, 2016
Since it began advertising in earnest on November 6 through December 1 ...
- Influencers In The Marketing Industry
Research Brief, Jack Loechner - Friday, December 16, 2016
According to TapInfluence, the annual 2017 "Tap Ten" digital advertising spend wi ...
- Shifting Promo Dollars To Media Produces Higher ROI
Television News Daily, Wayne Friedman - Tuesday, December 13, 2016
Shifting as little as 10% of promotional dollars to media advertising c ...
- Three Agencies Release Estimates For 2017 Ad Spending
Around the Net in Real-Time, Tobi Elkin - Tuesday, December 6, 2016
Magna, GroupM, and ZenithOptimedia revealed forecasts that show increases in global ...
- CBS: Broadcast TV Looking At Flat Ad Gains For 2017
Television News Daily, Wayne Friedman - Monday, December 5, 2016
CBS continues to be more optimistic about broadcast TV ad spending ne ...
- Brexit Will Weaken UK Ad Spend, Zenith Says
Around the Net In MAD London, Sean Hargrave - Monday, December 5, 2016
Brexit will further weaken a slowdown in UK ad spend in t ...
- Agencies Forecast Moderate Ad Growth, Digital To Surpass TV In 2017
MAD, Larissa Faw, Steve McClellan - Monday, December 5, 2016
The moderate gains predicted for 2017 are not surprising for a ye ...
- Social Ad Spending Poised To Pass Newspapers
The Social Graf, Erik Sass - Monday, December 5, 2016
Global spending on social media advertising will overtake newspapers within the ne ...
- Programmatic Spend Can Increase Marketing Return Up To 22%
Real-Time Daily, Philip Rosenstein - Thursday, December 1, 2016
A Rubicon Project study, conducted in connection with The Female Quotient Strate ...