- UK 2016 Ad Spend Slightly Down On Forecasts, Despite Record GBP5bn Q3
Around the Net In MAD London, Sean Hargrave - Tuesday, January 31, 2017
Total growth was 4.4% in 2016, the latest Advertising Association/Warc Expenditure Repo ...
- Better Targeting Driving Accelerated Local Spend By National Advertisers
Audience Buying Insider, Karlene Lukovitz - Friday, January 27, 2017
Enhanced targeting capabilities are driving accelerated investment by national marketers in loc ...
- U.S. Media Spend Up 7% In 2016, Digital Best Performer
MediaDailyNews, Wayne Friedman - Tuesday, January 24, 2017
Digital media was again the star performer among all media categories ...
- Digital Spend Slowed in 2016 But TV Saw An Increase
Mediapsssst, Richard Whitman - Tuesday, January 24, 2017
The latest figures from Standard Media Index are out and they sh ...
- Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021
MoBlog, Gavin O'Malley - Tuesday, January 24, 2017
By 2021, U.S. annual mobile ad spending will reach $72 billion, accordi ...
- Mobile Driving Marketing Spend Among SMBs
MoBlog, Gavin O'Malley - Thursday, January 19, 2017
Largely driven by their interest in mobile, 70% of small- and medium-siz ...
- Strongest Out-Of-Home Media Since 2007
Research Brief, Jack Loechner - Thursday, January 19, 2017
According to the PQ Media just-released Global Out-of-Home Media Forecast 2017, consum ...
- Why TV Spending Went Down In 2016 Political Advertising
Television News Daily, Joe Mandese - Tuesday, January 17, 2017
First and foremost, lower TV spending in 2016 political advertising may simp ...
- Omnicom And WPP Compete Over Data And Analytics Offerings
Around the Net in Real-Time, Tobi Elkin - Friday, January 13, 2017
Holding companies WPP and Omnicom are laser-focused on competing for marketers’ growi ...
- Political Digital Ad Spend Soars As Targeting Comes Of Age
Red, White & Blog, Philip Rosenstein - Wednesday, January 4, 2017
Overall political advertising in the 2016 election cycle was up marginally (4.6 ...
- Global Advertising Revenue Reached $532 Billion in 2016, Will Hit $590 Billion in 2017
Mediapsssst, Richard Whitman - Monday, January 2, 2017
Strong growth in private consumption buoyed advertising revenue as brands tried ...