- Social Tools On Facebook Up Brand Money, Metrics
Online Media Daily, Laurie Sullivan - Monday, February 27, 2012
Several companies have begun releasing tools that optimize Facebook ads and conten ...
- Turn Enhances Contextual Targeting
Raw, Mark Walsh - Tuesday, February 28, 2012
Demand-side platform Turn has
released updated features for its service includi ...
- Jumptap, PlaceIQ Team To Boost M-Commerce
Online Media Daily, Mark Walsh - Tuesday, February 21, 2012
As retailers increasingly embrace mobile to boost foot traffic and drive m-commerc ...
- It's a Quant, Quant, Quant, Quant World
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
A self-professed "outsider" among big data professionals, Tom Morton, Chief Strategy Offic ...
- Giving Creative Its Due
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
Everyone at OMMA Data appears to be running with the quant-dominant the ...
- Attribution Confusion
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
What's wrong with the state of online attribution? What's right with ...
- Help! I'm Drowning (In Data)!
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Chris Pyne, Chief Strategy Officer at MediaCom US, loves data. Like ma ...
- Calling Bull
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Aleck Schleider, VP of vertical development at Videology says the ad platfo ...
- Engaging Teens by Making "Hater-Proof" Content
Engage:Teens, Stephen Malbon - Friday, February 17, 2012
When you're engaging teenagers, little nuances that are often overlooked become t ...
- adCenter Refines Mobile Targeting, Campaigns
Online Media Daily, Mark Walsh - Friday, February 3, 2012
Yahoo and Microsoft Thursday announced a trio of updates to Microsoft's adCent ...
- eXelate Moves To Support CPGs With ZIP+4 Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 1, 2012
Capturing product and category-level offline purchase data and tying it into onli ...