Results for February 2012
  • Social Tools On Facebook Up Brand Money, Metrics
    Several companies have begun releasing tools that optimize Facebook ads and content. ...
  • Turn Enhances Contextual Targeting
    Demand-side platform Turn has released updated features for its service including brand ...
  • Jumptap, PlaceIQ Team To Boost M-Commerce
    As retailers increasingly embrace mobile to boost foot traffic and drive m-commerce, ...
  • It's a Quant, Quant, Quant, Quant World
    A self-professed "outsider" among big data professionals, Tom Morton, Chief Strategy Officer ...
  • Giving Creative Its Due
    Everyone at OMMA Data appears to be running with the quant-dominant theme ...
  • Attribution Confusion
    What's wrong with the state of online attribution? What's right with it ...
  • Help! I'm Drowning (In Data)!
    Chris Pyne, Chief Strategy Officer at MediaCom US, loves data. Like many ...
  • Calling Bull
    Aleck Schleider, VP of vertical development at Videology says the ad platform ...
  • Engaging Teens by Making "Hater-Proof" Content
    When you're engaging teenagers, little nuances that are often overlooked become the ...
  • adCenter Refines Mobile Targeting, Campaigns
    Yahoo and Microsoft Thursday announced a trio of updates to Microsoft's adCenter ...
  • eXelate Moves To Support CPGs With ZIP+4 Ad Targeting
    Capturing product and category-level offline purchase data and tying it into online ...