- Political Affiliation Becomes Ad Targeting Data Point
Online Media Daily, Laurie Sullivan - Friday, October 26, 2012
Democrat and Republican character traits and preferences can provide brands with attribut ...
- Social Marketing Budgets Increase For B2Bs
Online Media Daily, Laurie Sullivan - Wednesday, October 24, 2012
Driving awareness and conversions through content remain the top strategy for business-to-busine ...
- MasterCard Mines Purchase Data For Analytics
Online Media Daily, Wendy Davis - Wednesday, October 17, 2012
Credit card giant MasterCard has rolled out a new analytics offering th ...
- Telenav Acquires Hyper-Local Mobile Ad Targeting Co
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 17, 2012
Brands now have the ability target ads through a Telenav platform ...
- Marketers Should Micro-Target 'Mass Affluents'
MediaDailyNews, Wayne Friedman - Tuesday, October 16, 2012
Nielsen says "mass affluents," a new segment of wealthy Americans -- tho ...
- 3 Factors That Comprise The Most Effective Ad Inventory
Online Media Daily, Kevin O’Connor - Monday, October 15, 2012
For advertisers, having access to highly considered purchase data is only o ...
- Social Media Data Crumbs
Online Media Daily, George Simpson - Friday, October 12, 2012
Saying "Before, we could only target based on relatively real-time data, [goi ...
- Convertro Develops Attribution Tracking For Earned Media
Online Media Daily, Laurie Sullivan - Wednesday, October 10, 2012
Convertro believes it solved the problem that will eventually enable social med ...
- Men A Better Bet For Facebook Advertising
Research Brief, Jack Loechner - Monday, October 1, 2012
According to Social Media Insights: Men are Cheap, from Kenshoo, exploring gend ...