- Back To Basics: MobiGirl Media's Simple, Transparent Tween-Targeting
Data and Targeting Insider, Steve Smith - Monday, April 29, 2013
Take a break from phony transparency, eye-glazing algorithms and twisted math. Mobigir ...
- FBX Opens The News Feed: Blurring The Line Between Content And Advertising
Real-Time Daily, Hugh McGoran - Wednesday, April 24, 2013
Recently, Facebook announced that the company will begin placing ads purchased throu ...
- Is 'Do Not Track' And Opt-Out Already Impacting Audience Value And Pricing?
Data and Targeting Insider, Steve Smith - Friday, April 19, 2013
As more browsers put DNT flags and cookie blocks on by defaul ...
- Twitter Grabs Onto Real-Time Ad Targeting, Social Marketing
Online Media Daily, Laurie Sullivan - Wednesday, April 17, 2013
Twitter introduced keyword ad targeting Wednesday, based on terms typed into us ...
- Trade Group Says Web Users Like Tailored Ads
Online Media Daily, Wendy Davis - Thursday, April 18, 2013
Two major research studies concluded that most consumers dislike online behavioral advertisin ...
- SET Media Adds Nielsen Ratings To Velocity
Online Media Daily, Gavin O'Malley - Tuesday, April 16, 2013
Video ad start-up SET Media is adding Nielsen Online Campaign Ratings ...
- Facebook Launches Targeting Tied To Offline Buying
Online Media Daily, Mark Walsh - Wednesday, April 10, 2013
Facebook on Tuesday formally rolled out ad targeting based on users' onli ...
- Valassis Unveils Geo-Commerce Retail Zones
MediaDailyNews, Erik Sass - Tuesday, April 9, 2013
Valassis is unveiling new targeting capabilities through Brand.net, with a service call ...
- YuMe Service Helps Publishers Segment Inventory, Video Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, April 8, 2013
Video consumed across multiple devices continues to connect audiences, but puts ...
- Facebook Builds A Mobile Ad Network Supported By Its Own Phone
SearchBlog, Laurie Sullivan - Wednesday, April 3, 2013
Expect Facebook to announce its mobile phone Thursday, according to Analysys Mason ...
- 4Info Bows New Mobile Targeting For Direct Mail, Online
Online Media Daily, Erik Sass - Monday, April 1, 2013
Mobile advertising technology company 4Info is launching a new mobile ad-targeting produc ...
- Sociomantic Taps Brokaw To Head North American Operations
Online Media Daily, Gavin O'Malley - Tuesday, April 2, 2013
Sociomantic on Tuesday is expected to name JB Brokaw as president ...