- Building Characters To Fit Personas For Ad Targeting
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 31, 2014
For years I thought about building personas to fit marketing audience segment ...
- NBCU, Comcast Ad Tool Targets Addressable Spots
MediaDailyNews, Wayne Friedman - Thursday, January 30, 2014
Offering what it calls a first-of-kind advertising product, NBCUniversal and Comcast s ...
- Missing the Target with Targeted Ads
MobileShopTalk, Chuck Martin - Tuesday, January 28, 2014
There's targeting by location and then there's missing the location altogether. ...
- White House Working Group To Examine Big Data Use
SearchBlog, Laurie Sullivan - Friday, January 24, 2014
Some marketers argue that Big Data and the ability to build audien ...
- How BlueKai Will Help POPSUGAR Find Its Audience
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 22, 2014
BlueKai will announce Wednesday a business deal with digital media and commer ...
- Rimm-Kaufman Group Could Have Become A Havas Search Agency
MAD, Laurie Sullivan - Friday, January 17, 2014
Havas Worldwide Digital nearly acquired the search agency Rimm-Kaufman Group prior ...
- Location-Based Mobile Ads Forecast To Hit $10.8B In 2017
Mobile Marketing Daily, Gavin O'Malley - Thursday, January 16, 2014
Delivering on mobile's full potential, location-based ad targeting is finally ready f ...
- Simulmedia Opens Up: Offers 2 New Ad Tools
MediaDailyNews, Wayne Friedman - Wednesday, January 8, 2014
LAS VEGAS -- Looking to grab even more transparency, TV audience-targeting compa ...
- USPS Considers Scannable Codes For Direct Mail
MediaDailyNews, Erik Sass - Tuesday, January 7, 2014
The U.S. Postal Service, which is seeking ways to boost the appe ...
- Targeting Taste: The Emerging Science Of Preference Profiling
Data and Targeting Insider, Steve Smith - Monday, January 6, 2014
Pandora is experimenting with ad targeting that uses some of the sa ...
- YP Acquires Sense Networks, Eyes Mobile Ad Expansion
Mobile Marketing Daily, Mark Walsh - Monday, January 6, 2014
YP on Monday announced acquiring mobile location-focused ad firm Sense Networks ...