- IPG's Hill Holliday In New Rentrak Ratings Accord
MAD, Larissa Faw - Monday, April 28, 2014
The agency cites Rentrak's ability to target audiences more precisely. The de ...
- Facebook Extends 'Lookalike' Audience Service To Brand's Web Sites
Around the Net In MAD London, Sean Hargrave - Monday, April 28, 2014
Facebook is launching a new "lookalike" audience feature that will enable bran ...
- Forget about Mommy: Determining What Motivates Women
MAD, Lauren Kreisberg - Thursday, April 24, 2014
Mother's Day is just around the corner and marketers rightly fear missi ...
- The Trade Desk Adds Keyword Targeting To DSP Via Grapeshot
Real-Time Daily, Tyler Loechner - Wednesday, April 23, 2014
The Trade Desk, a demand-side platform (DSP), has partnered with Grapeshot ...
- Sony Taps Social Behavior To Find Influencers
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 23, 2014
Sony is working with targeting data company Pursway to connect social behavi ...
- Online Video Ads Out-Price TV Spots
MediaDailyNews, Wayne Friedman - Monday, April 21, 2014
For 2013, the average online video ad was about double the pri ...
- Google Clarifies Email Scanning Practice
Around the Net in Real-Time, Gavin O'Malley - Tuesday, April 15, 2014
Likely at the request of its lawyers, Google just updated its ter ...
- Restaurant Reviews Tell Us More Than What We Think We Know
SearchBlog, Laurie Sullivan - Monday, April 14, 2014
Restaurant reviews not only tell us if we're eating healthy, but provi ...
- How Search Will Take A Bite From A Cookie
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 11, 2014
Are you taking cookie tracking for granted? Cookies aren't always the be ...
- Location-Based Mobile Ads To Reach $4.5 Billion This Year
Mobile Marketing Daily, Mark Walsh - Thursday, April 10, 2014
Spending on location-targeted mobile ads will increase 55% from $2.9 billion ...
- IgnitionOne Keeps Score To Target Messages Along Conversion Path
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 8, 2014
IgnitionOne will introduce a self-service platform that allows brands to build campaig ...
- Tesla Drivers Like Drudge: Carefully Targeting The Connected Car
Data and Targeting Insider, Steve Smith - Monday, April 7, 2014
The early browsing results are in, and owners of Tesla's always connect ...
- Google Strengthens Ad Targeting Through Back Door Into Living Rooms, Android TV
SearchBlog, Laurie Sullivan - Monday, April 7, 2014
Google already has several back doors into the consumer's living room throu ...