- Consumers Accept Declining Privacy
Marketing Daily, Tanya Gazdik - Wednesday, May 28, 2014
Most consumers believe that total privacy is a thing of the pa ...
- Will The FCC's Revised Net Neutrality Proposal Kill The Online Ad Industry?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 23, 2014
When it comes to online advertising, speed matters. While it dramatically affec ...
- Adelphic Gaining Traction In Mobile Ad Space With Predictive Modeling
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, May 19, 2014
Ad tech startup Adelphic is gaining traction in the mobile ad spa ...
- Nearly 40% Of UK Digital Ads Fail To Reach Target Audience
Around the Net In MAD London, Sean Hargrave - Monday, May 19, 2014
More than a third of online advertising in the UK is faili ...
- Dear Diary, Worst Day Of My Life...More After This Word From Our Sponsor
Data and Targeting Insider, Steve Smith - Monday, May 19, 2014
A psychologist recommends that advertisers have mobile media wrong if they thi ...
- Targeted Video Ads Point Way To Ad Tech's Future
Video Insider, Jack Cohen-Martin - Monday, May 12, 2014
With free and easy publishing tools, high schooler can now create ...
- Data Meets TV, And They Get Along
Audience Buying Insider, Justin Evans - Friday, May 9, 2014
TV can't adapt. Digital will inherit the earth. That was the thinki ...
- Approaching Cross-Device Targeting As A Search Problem
Search & Performance Marketing Daily, Devin Guan - Friday, May 9, 2014
Advertising platforms are built to bring messages to the right people ...
- YP Starts YP Mobile Labs To Ramp Ad Development
Mobile Marketing Daily, Mark Walsh - Wednesday, May 7, 2014
In its first acquisition, local search and advertising company YP in Janua ...
- Publishers Using First-Party Data To Make Real-Time More Real-Time
RTBlog, Tyler Loechner - Thursday, May 8, 2014
Real-time bidding (RTB) is all about "reaching the right consumer, with t ...
- New Tool Blocks Ad Networks That Ignore Do-Not-Track Settings
PolicyBlog, Wendy Davis - Friday, May 2, 2014
The digital rights group Electronic Frontier Foundation this week released a n ...
- Mobile Shopping Discounts & the Value Exchange
MobileShopTalk, Chuck Martin - Thursday, May 1, 2014
Many mobile shoppers don't want to be tracked while in stores thou ...