- Beacons Deliver Local Perks at Marriott
MobileShopTalk, Chuck Martin - Tuesday, September 30, 2014
Beacons are not just for shopping. While much attention is on beaconi ...
- Facebook Recodes Atlas, Focuses On Audience Targeting Across Devices And Names Search Partners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 29, 2014
Facebook executives believe the redesigned Atlas ad-serving platform it acquired from Microso ...
- Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge
Social Media & Marketing Daily, Gavin O'Malley - Monday, September 29, 2014
The new Atlas is designed to allow advertisers to track impressions ...
- Shopkick Bought for $200 Million
MobileShopTalk, Chuck Martin - Monday, September 29, 2014
The world of mobile app shopping just got a boost. Shopkick, t ...
- Twitter Tempts Hollywood Studios With Targeted Ads
Social Media & Marketing Daily, Gavin O'Malley - Friday, September 26, 2014
As part of its broader ad-targeting ambitions, Twitter wants to help Hollywo ...
- In-Store, Holiday Shopping & the Mobile Influence
MobileShopTalk, Chuck Martin - Thursday, September 25, 2014
The influence of mobile on coming holiday sales is starting to ...
- Beaconed Shoppers Return to Regent Street
MobileShopTalk, Chuck Martin - Wednesday, September 24, 2014
The beacons are beginning to shine. After months of trials and experiment ...
- Beachfront Launches Programmatic Platform For Mobile In-App Video
Real-Time Daily, Tyler Loechner - Tuesday, September 23, 2014
Beachfront Media, a video ad tech company, on Tuesday announced the laun ...
- Beaconed Once: 45% Engagement; Beaconed Twice: 313% Drop in App Usage
MobileShopTalk, Chuck Martin - Monday, September 22, 2014
Nearly half of shoppers who are beaconed during a shopping trip enga ...
- Shopzilla Rebrands, Takes Connexity As Corporate Name
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Shopzilla, best known for its comparative shopping site, will officially rebrand i ...
- Beaconing on Tap for Retailers to Reach Holiday Shoppers
MobileShopTalk, Chuck Martin - Friday, September 19, 2014
The early holiday shopping forecasts are starting to come out and beaco ...
- The New Currencies For 21st Century Media
Real-Time Daily, John Snyder - Friday, September 19, 2014
Brands have traditionally planned media buys based on gender, geography and whi ...
- Quitting Cold Traffic In RTB's 'Wild West'
RTBlog, Tyler Loechner - Friday, September 19, 2014
"If you're dealing with cold traffic -- traffic that has not alrea ...
- Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting
MediaDailyNews, Joe Mandese - Thursday, September 18, 2014
Captivate Network, the "in-office" video network known primarily for serving ads target ...
- Target The Mobile Shopper With Clean, Consistent, Focused Approaches
Data and Targeting Insider, Steve Smith - Tuesday, September 16, 2014
When the creative and the media align, mobile display and video campaig ...
- Targeted Mobile Shopping Ads Starting to Hit Home
MobileShopTalk, Chuck Martin - Monday, September 15, 2014
The accuracy of location data has improved substantially recently with ads f ...
- SMBs Use Social Media To Promote Business
Social Media & Marketing Daily, Gavin O'Malley - Monday, September 15, 2014
While a clear majority of small- and medium-sized businesses are using soci ...
- Online Video: Get Best Outcomes With Balance Of Broad/Narrow Targeting
Video Insider, Aleck Schleider - Monday, September 15, 2014
Last week, Nielsen released new data showing that the percentage of campaig ...
- eXelate Taps Danzinger From Bizo, Launches Own B2B Targeting Service
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
Data management platform (DMP) eXelate has announced the appointment of Frannie Danzing ...
- Location Fraud: Highly Accurate, But Non-Human
Mobile Insider, Jonathan Lenaghan - Thursday, September 4, 2014
While it's easy to write off fraud as a rare occurrence a ...