- IoT, Mobile & Connected Shoppers: Views from MIT
MobileShopTalk, Chuck Martin - Friday, February 27, 2015
One of major obstacles to mobile commerce is less the technology a ...
- AdsWizz Taps Lotame For Data Management
MediaDailyNews, Erik Sass - Tuesday, February 24, 2015
Digital radio advertising technology firm AdsWizz is bolstering its ad-targeting capabilities throu ...
- engage:BDR, Neustar Extend Offline Data To Online Ad Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2015
engage:BDR has formed a partnership with Neustar that will allow advertisers ...
- Acxiom Merges AOS, LiveRamp Go; Launches New Data 'On-Boarding' Tech
Real-Time Daily, Tyler Loechner - Tuesday, February 24, 2015
Acxiom, a data management platform (DMP), on Tuesday announced the launch ...
- Ad-Targeting Data Providers Not All On Target
Around the Net in Real-Time, Tyler Loechner - Monday, February 23, 2015
The Wall Street Journal has posted an article exploring a research repo ...
- Oh, The Places We'll Go: IAB Ties ROI To Location Data
MoBlog, Steve Smith - Thursday, February 19, 2015
A new primer from the IAB demonstrates how location data from mobi ...
- Facebook To Debut Product Ads, Boost To Brands
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 17, 2015
On Tuesday, Facebook plans to unveil Product Ads -- a new form ...
- AT&T Charges Kansas City U-Verse Users $29 A Month To Avoid Tracking
PolicyBlog, Wendy Davis - Tuesday, February 17, 2015
In December of 2013, when AT&T rolled out its high-speed U-verse netwo ...
- Behemoth Beaconing: Groupon, Facebook, Shazam
MobileShopTalk, Chuck Martin - Friday, February 13, 2015
Another indicator of the magnitude and coming impact of beacons is th ...
- Beaconing at Bonnaroo & the Lessons Learned
MobileShopTalk, Chuck Martin - Thursday, February 12, 2015
An organization is not likely to find out how their particular custome ...
- Multiple Agencies Tap Placed To Link Digital Ads, Physical Sales
Real-Time Daily, Tyler Loechner - Wednesday, February 11, 2015
Location-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, I ...
- Edmunds.com Goes Programmatic, Giving Non-Auto Brands More Ad Opportunities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 11, 2015
Edmunds.com has rolled out a programmatic advertising platform that allows it ...
- Mediaocean Integrates With Facebook's Atlas, Enables Access To 'Cookie-Less' Ad Serving Data
MediaDailyNews, Joe Mandese - Tuesday, February 10, 2015
Mediaocean, which processes much of Madison Avenue's data and is increasingly getti ...
- Beacons & Meeting Consumer Needs
MobileShopTalk, Chuck Martin - Wednesday, February 11, 2015
Beacons are so small yet such a big deal. That was o ...
- Partnership Between Facebook, Merkle Expected, Strengthens CRM
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 10, 2015
Strengthening its agency ties, Facebook's Atlas unit and Merkle are expected ...
- AdTruth Unveils Cross-Device Targeting Platform; Pairs Device ID With Deterministic Data
Real-Time Daily, Tyler Loechner - Monday, February 9, 2015
AdTruth, a device identification tech firm which was acquired by data-driven marketi ...
- Lawmakers Ask FCC, FTC To Investigate Verizon's Tracking Technology
Online Media Daily, Wendy Davis - Friday, February 6, 2015
Three Senate Democrats are asking the Federal Communications Commission and the Feder ...
- Watchdogs Seek FTC Scrutiny Of 'Big Data' Consolidation
PolicyBlog, Wendy Davis - Friday, February 6, 2015
Despite advocates' concerns, after Oracle announced it had reached a deal ...
- Marin Inks Deals With Mobile Exchanges MoPub, Nexage For Cross-Channel Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 2, 2015
Marin Software announced Monday that its platform now integrates with mobile ...