- To Segment Or Not to Segment: Where Is The volume?
MediaDailyNews, Oded Napchi - Tuesday, March 31, 2015
While programmatic moves by premium publishers can address the data and targ ...
- Google Teaches Facebook About Ad Relevance To Determine Cost Per Click, Impressions
SearchBlog, Laurie Sullivan - Tuesday, March 31, 2015
Search marketers managing social budgets might see the cost per click ...
- Can You Identify Your Audience?
Online Spin, Cory Treffiletti - Wednesday, March 25, 2015
If your marketing isn't working, it's because you may not know wh ...
- Email Targeting Still Simplistic
Research Brief, Jack Loechner - Wednesday, March 25, 2015
A recent study by The Relevancy Group, reported by eMarketer, finds tha ...
- FTC To Tackle Cross-Device Targeting
Daily Online Examiner, Wendy Davis - Tuesday, March 17, 2015
The Federal Trade Commission will hold a workshop in November examining priva ...
- Post-Purchasing Commerce As a Tap Away at SXSW Panel
MobileShopTalk, Chuck Martin - Tuesday, March 17, 2015
The focus on certain mobile commerce technologies sometimes can be used ...
- InMobi Disputes Google Rumor, Wants To Remain Independent
Mobile Marketing Daily, Laurie Sullivan - Thursday, March 12, 2015
Naveen Tewari, InMobi CEO, says the company will remain independent and wi ...
- Publishers Finding Monetization More Difficult Than Expected
Real-Time Daily, Tyler Loechner - Thursday, March 12, 2015
A new study claims that nearly half of publishers (40.9%) have fou ...
- DSP Eyereturn Taps LiveRamp For Cross-Device Targeting
Real-Time Daily, Tyler Loechner - Thursday, March 12, 2015
Eyereturn Marketing, an ad server and demand-side platform, on Thursday announced ...
- How To Prepare For Bing Ads Unified Device Targeting
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 12, 2015
Bing Ads will roll out an upgrade later this month to i ...
- Making Content More Relevant: Q&A With Conductor's Seth Besmertnik
MediaDailyNews, Charlene Weisler - Tuesday, March 10, 2015
Conductor CEO Seth Besmertnik has found a way for companies to discov ...
- Video Ad Marketers Using Cross-Screen And Advanced Targeting
Research Brief, Jack Loechner - Tuesday, March 10, 2015
According to an analysis of the Videology Group report Fourth Quarter U. ...
- Targeting Your Wrist? Not So Fast, Apple
Data and Targeting Insider, Steve Smith - Monday, March 9, 2015
Only a small percentage of consumers interested in the wearable computing mark ...
- Deals Ride Along Mall WiFi for Mobile Shoppers
MobileShopTalk, Chuck Martin - Wednesday, March 4, 2015
More ads or deals are coming to mobile mall shoppers, courtesy ...
- Late Morning To Early Afternoon Prime Time For Mobile Ad Effectiveness
Data and Targeting Insider, Steve Smith - Monday, March 2, 2015
Mobile usage is much more consistent throughout the day and evening th ...