- Useful Vs. Creepy: The Jury Is Still Out
Online Media Daily, George Simpson - Thursday, May 28, 2015
Serving "the right ad, to the right person, at the right tim ...
- With Home Address Identification, Reveelz Takes Targeting Too Far
Online Spin, Kaila Colbin - Friday, May 29, 2015
As ads become more and more ubiquitous, and as advertisers become mo ...
- Google Releases Ad Targeting AdMob Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2015
Google announced Thursday a new set of AdMob tools to help mobi ...
- Yahoo Must Face Privacy Class-Action For Scanning Emails
PolicyBlog, Wendy Davis - Wednesday, May 27, 2015
In a blow to Yahoo, a federal judge has ruled that t ...
- Targeting The Mobilized Fan
Data and Targeting Insider, Steve Smith - Tuesday, May 26, 2015
Sports fans have always been on the leading edge of mobile us ...
- Israeli Startup Develops Foolproof Ad Addressability, Uses Your Actual Address
MediaDailyNews, Joe Mandese - Tuesday, May 26, 2015
A potentially disruptive new technology developed by an Israeli start-up takes t ...
- The 5 Levels of the Path to Personalization
MobileShopTalk, Chuck Martin - Friday, May 22, 2015
Targeting customers along their mobile path to purchase regularly involves various approach ...
- Magnetic Acquires MyBuys, Raises $25 Million Equity Round
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2015
Magnetic said Thursday that it will merge with MyBuys to expand i ...
- FCC Warns Broadband Providers To Follow 'Core Tenets' Of Privacy Protections
PolicyBlog, Wendy Davis - Thursday, May 21, 2015
Broadband providers might want to draw on data about subscribers' Web activi ...
- Beacons & Moving into the Nitty-Gritty
MobileShopTalk, Chuck Martin - Wednesday, May 20, 2015
It's good to see that discussions around beacons are moving well beyo ...
- Exact Audience Targeting And Validation Are Keys To Digital Brand Advertising
Research Brief, Jack Loechner - Wednesday, May 20, 2015
Brand marketers are seeing the value in audience targeting for their campaig ...
- BBB Privacy Unit Faults Etsy, Three Other Publishers
Daily Online Examiner, Wendy Davis - Thursday, May 14, 2015
The Web companies Etsy, Imgur, TWiT.tv, and 247 Sports have agreed ...
- 54% of Location-Targeted Mobile Ads Off By More Than Half a Mile
MobileShopTalk, Chuck Martin - Thursday, May 14, 2015
With mobile, location is king. That is, when it's the right locatio ...
- Magnetic, TripleLift Partner For Intent-Based Native Ads
MediaDailyNews, Erik Sass - Tuesday, May 12, 2015
Advertising retargeting firm Magnetic, which draws on browser and search histories ...
- Stop Putting All Your Focus On Viewability
Around the Net in Real-Time, Tyler Loechner - Monday, May 11, 2015
"[E]ven if 'straight guy between ages of 18 and 55 who pla ...
- Screenvision Predicts Growth Of In-Theater Ads, Launches Ad-Targeting Tool
MediaDailyNews, Adam Buckman - Friday, May 8, 2015
Screenvision, the company that sells advertising opportunities in movie theaters, predicted ...
- Ad Industry To Start Enforcing Mobile Privacy Rules In September
Daily Online Examiner, Wendy Davis - Thursday, May 7, 2015
Starting in September, ad companies will have to allow people to o ...
- Yes Virginia, Mobile Banner Ads Really Can Drive Bricks and Mortar Sales
MoBlog, Steve Smith - Thursday, May 7, 2015
Catalina and 4Info claim they have solid numbers to show how effecti ...
- Facebook, IBM Partner For Ad Targeting, Personalized Brand Experience
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, May 6, 2015
Facebook and IBM's Commerce division are teaming up for the sake ...
- Facebook In Talks To Buy Nokia's Here For Mapping
The Social Graf, Erik Sass - Tuesday, May 5, 2015
This week brings rumors that Facebook is interested in acquiring Nokia's He ...