- IAB CEO Randall Rothenberg Targets The Truth
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 27, 2016
What does the Interactive Advertising Bureau do well and what does ...
- The New Reach Of Beacons: Broadway, Rite-Aid, Sales Terminals
Mobile Insider, Chuck Martin - Tuesday, January 26, 2016
Beacons may be the most pervasive connected devices that consumers experience ...
- Valuable Audiences Have Higher Fraud Rates
Real-Time Daily, Steve Smith - Tuesday, January 26, 2016
High demand and constrained supply in ad formats is ripe for fraudster ...
- The New Reach Of Beacons: Broadway, Rite-Aid, Sales Terminals
Connected Thinking, Chuck Martin - Sunday, January 24, 2016
Beacons may be the most pervasive connected devices that consumers experience ...
- In-Store Screens Read Faces To Deliver Targeted Content
Content Marketing Insider, Thom Forbes - Friday, January 22, 2016
Imagine if - based solely on what the camera on the scre ...
- Vending Machine Of The IoT: Touch Screen, Facial Recognition, Targeting Advertising
Connected Thinking, Chuck Martin - Wednesday, January 20, 2016
Vending machines are joining The Internet of Things. And these are hard ...
- Reelevant Launches, Targets Mass Emails
Email Marketing Daily, Jess Nelson - Wednesday, January 20, 2016
Parisian start-up Reelevant recently launched a real-time email intelligence platform aimed ...
- Time Inc. Rolls Out CampaignFocus To Provide Political Ad Targeting
Publishers Daily, Erik Sass - Wednesday, January 20, 2016
With the 2016 presidential and Congressional contests in full swing, Time In ...
- MediaPost Conference Roundup: Political Data, Tools Better Than Ever
Red, White & Blog, Philip Rosenstein - Thursday, January 21, 2016
Eleven days before the Iowa caucuses and 19 days to New Hampshire ...
- REI's Brilliant #optoutside Campaign Lands On Twitter's Top Trending List
Data and Targeting Insider, Laurie Sullivan - Thursday, January 7, 2016
Taking chances might not always be a marketer's first choice when layi ...
- Volvo Teams Up With Time Inc. For Targeting
Around the Net in Real-Time, Felicia Greiff - Monday, January 4, 2016
Volvo, a launch partner for Time Inc.’s Real Time ad product, is taki ...
- Finding New Audiences For Marketers WIll Involve Mobile Prospecting
RTBlog, Tobi Elkin - Monday, January 4, 2016
RTBlog chatted with Lauren Moores, Ph.D. and VP of strategy for Dstiller ...