- Why Use CRM Data In Programmatic Media Campaigns?
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 31, 2016
Econsultancy says programmatic and CRM data work well in tandem. With programmati ...
- Beacons Reach Beyond Retail To Banking, Horse Racing, Search
Connected Thinking, Chuck Martin - Wednesday, May 25, 2016
While still the potential darling of retailers, beacons are moving way o ...
- Marketers Gain Omnichannel Viewability With New Pre-Bid Video Offering From DataXu
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 25, 2016
DataXu, a provider of programmatic marketing software and analytics, launched its Pre-B ...
- Connexity Audience Segments Become Increasingly Targeted, Pulls In Brand Preference Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 18, 2016
Connexity furthered its strategy this week to build targeted audience segments a ...
- What Is State-Of-Mind Targeting? Q&A With Engage:BDR's Dhanik
MediaDailyNews, Charlene Weisler - Tuesday, May 17, 2016
Ted Dhanik, CEO of engage:BDR, on the future of traditional TV a ...
- The Data Dilemma: How To Leverage Big Data To Deliver Big Results
Real-Time Daily, Mike Hammer - Monday, May 16, 2016
With so much data being produced, and so many media companies relyi ...
- Beacons Double This Year, On Way To 400 Million In Market
Connected Thinking, Chuck Martin - Wednesday, May 11, 2016
While there will be billions of Internet-connected consumer things ranging from wearabl ...
- Refining Receptivity
Online Spin, Ted McConnell - Wednesday, May 11, 2016
When we buy in real time, we can know a lot abo ...
- Not Tonight, Honey, I Have A Headache
Publishing Insider, Paolo Gaudiano - Thursday, May 12, 2016
Timing, as they say, is everything. This age-old saying appears to ha ...
- Beacons Determine Best Time To Send Ads, ID When Shopper 'Due' For Store Visit
Connected Thinking, Chuck Martin - Tuesday, May 10, 2016
Beacons were always good at being able to trigger a message ...
- Let's Make Online Advertising Great Again!
Online Spin, Cory Treffiletti - Wednesday, May 4, 2016
There's a simple way to make advertising great again. It's called emotio ...