- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consume ...
- Time Inc. Chief Talks About Its Acquisition Of Ad-Tech Firm Viant
Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
Time Inc. CEO Joe Ripp spoke with Business Insider about the company ...
- Unruly Partners With 'WSJ' On Outstream Viewable Video Ad Formats
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Ad-tech firm Unruly announced on Thursday that advertisers on The Wall Stre ...
- Disney's Smart Light Innovations: Adding New Magic To Marketing
AI & IoT Daily, Chase Martin - Wednesday, June 29, 2016
Smart lights can communicate with each other, potentially opening a new do ...
- IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood
Connected Thinking, Chuck Martin - Tuesday, June 28, 2016
The Internet of Things is going to expand the concept of targ ...
- Retailers May Take Individual Targeting In-House
MediaDailyNews, Chris Cunningham - Wednesday, June 29, 2016
Why is it, when individual targeting is the goal, ad exchanges, DS ...
- Online Ad Researchers Challenge Anti-Hacking Law
PolicyBlog, Wendy Davis - Wednesday, June 29, 2016
Researchers say an anti-hacking law could prevent them from testing sites ...
- Turn Adds Integral Ad Science Video Targeting Technology
Real-Time Daily, Tobi Elkin - Wednesday, June 29, 2016
Turn has added Integral Ad Science's pre-bid video viewability targeting technology ...
- Yandex Hyper-Targeted Ad Platform Uses Emails, Telephone Numbers
SearchBlog, Laurie Sullivan - Wednesday, June 29, 2016
Yandex unveiled a service Wednesday that lets advertisers use their customer da ...
- Smart Cities: Saving Money, Opening Avenues For Marketing
Connected Thinking, Chuck Martin - Monday, June 27, 2016
The Internet of Things comprises many, many things that are smart. Th ...
- Digital Ads To Exceed $285B By 2020, $27B Lost With Ad Blockers
MediaDailyNews, Sara Guaglione - Monday, June 27, 2016
Other key findings reveal that mobile advertising is expected to undergo ...
- LinkedIn Launches Programmatic Buying
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
LinkedIn on Tuesday announced the launch of programmatic buying to make ...
- Consumers Say In-Store Facial Recognition Creepy, Not Cool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2016
Targeted messages in physical stores based on beacons and online data a ...
- Data Points Of View
Search & Performance Marketing Daily, Jason Uechi - Thursday, June 23, 2016
Brands and agencies are swimming in data, and they are benefiting enormous ...
- FTC Fines InMobi $950,000 For Collecting Location Data From Children
Daily Online Examiner, Wendy Davis - Wednesday, June 22, 2016
Mobile ad company InMobi illegally collected location data from "hundreds of million ...
- Verizon Users Want To Continue Privacy Battle With Turn In Court
Daily Online Examiner, Wendy Davis - Thursday, June 16, 2016
Two New York residents who brought a privacy lawsuit against Turn a ...
- Mobile Local Search Ad Share To Decline, But Maintains Largest Share
SearchBlog, Laurie Sullivan - Thursday, June 16, 2016
Search will account for 57% of the local-targeted mobile ad spend ...
- Democrats Start Early With Anti-Trump Ads Targeting Women, Hispanics
Red, White & Blog, Philip Rosenstein - Wednesday, June 15, 2016
The general election appears destined to skew heavily negative, and Democrats ha ...
- AccentHealth Acquires PageScience, A Programmatic Health Platform
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
AccentHealth, a point-of-care patient education media company on Tuesday announced it acquir ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging
Connected Thinking, Chuck Martin - Sunday, June 12, 2016
Indoor beaconing is going wall to wall. Or more accurately, it's goi ...
- Lawmaker: Broadband Privacy Proposal Violates Provider Rights
Daily Online Examiner, Wendy Davis - Monday, June 13, 2016
Jeff Flake, a Republican senator from Arizona, is urging Federal Communications Commissi ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians
Connected Thinking, Chuck Martin - Thursday, June 9, 2016
Consumers walking on busy streets in major cities are likely being beacone ...
- Madison Avenue, Meet Pepper The Robot
Connected Thinking, Chuck Martin - Wednesday, June 8, 2016
Marketing messaging via robots is on the way, even if the substan ...
- Omnicom's Steuer: OTT Will Force TV's Hand, Enabling Much More Targeted Inventory
Television News Daily, Joe Mandese - Thursday, June 9, 2016
Speaking on a panel at MediaPost's TV Insider Summit this morning, Omnic ...
- Personalization Drives Product Sales; Companies Invest Elsewhere
MobileShopTalk, Chuck Martin - Tuesday, June 7, 2016
One of the big promises of mobile has been personalization. Highly releva ...
- Custom Audiences Drive Custom Approaches
Real-Time Daily, Craig Teich - Tuesday, June 7, 2016
The true power of modeled audiences is the ability to dynamically determi ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- ISPs Should Obtain Users' Consent To Use 'Content' For Ad Targeting, FTC Says
PolicyBlog, Wendy Davis - Wednesday, June 1, 2016
Internet service providers should obtain consumers' opt-in consent before using a bro ...