- YP Announces New 'Audience Cartography' Platform For Targeting And Attribution
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
YP announced the release of its new location data visualization methodology, Audien ...
- How Programmatic Audio Will Change The Game For Spotify
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
Jana Jakovljevic, head of programmatic for Spotify, the streaming music service, spo ...
- Targeting Follies: Youtube Thinks I'm A Woman, Web Sites Think I Should Hire Myself
Online Spin, Maarten Albarda - Monday, July 25, 2016
Last week, I was traveling and missed late-night reactions to the Republicati ...
- Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Connected Thinking, Chuck Martin - Wednesday, July 20, 2016
Beacons are helping shoppers find what they want. The beacons installed ...
- Anypoint Media Partners With SpotX To Bring Addressable Linear TV Ads To Asia
Real-Time Daily, Tobi Elkin - Thursday, July 21, 2016
Korea-based Anypoint Media, a provider of targeted TV advertising, and SpotX announc ...
- Move Beyond The Demographic: Behaviors Matter More in Our Mobile World
Mobile Marketing Daily, Marissa Aydlett - Wednesday, July 20, 2016
Now it's possible to understand the behaviors of individuals and deliver target ...
- If Email's So 'Legacy' How Comes It's Driving Digital Targeting And Cross-Channel Conversions?
EuroMail, Sean Hargrave - Monday, July 18, 2016
It's so easy to write off email and forget how it's t ...
- 76% Expect Smart Lights To Replace Traditional Bulbs; 14% Already Have Them
AI & IoT Daily, Chase Martin - Tuesday, July 12, 2016
Consumers in the U.S. appear to be warming up to the id ...
- Shoppers Lean On Mobile, As Marketers Refine Location Targeting
MobileShopTalk, Chuck Martin - Wednesday, July 13, 2016
As retailers prep for back-to-school shopping with mobile, what consumers are looki ...
- Neustar, Dish Media Sales Strike Addressable Deal
Television News Daily, Wayne Friedman - Tuesday, July 12, 2016
The partnership with Neustar adds to Dish's consumer profiles, giving marketers mo ...
- G.O.P. S.O.S.
Garfield at Large, Bob Garfield - Monday, July 11, 2016
Do you really want to antagonize so many segments of the populatio ...
- Targeting In The Cross-Hairs
Online Spin, Ted McConnell - Friday, July 8, 2016
To quickly review 30 years of advertising history: Targeting was sloppy. The ...
- Effectively Hyper-Targeting Users With Programmatic Creative
Real-Time Daily, Philip Rosenstein - Friday, July 8, 2016
As ad targeting becomes increasingly sophisticated, companies are progressively tailoring their creativ ...
- Political Online Ad Targeting Gaining Attention
Data and Targeting Insider, Laurie Sullivan - Thursday, July 7, 2016
Priorities USA pulled out the big guns Tuesday for an advertisement th ...
- Smart Lights In Stores Match Shoppers With Products
AI & IoT Daily, Chase Martin - Monday, July 4, 2016
Intelligent lighting systems are coming to retail and opening up potential n ...