- Authenticity Ads Make Stronger Impact Than Analytics, Targeting In 2016 Campaign
Red, White & Blog, Philip Rosenstein - Tuesday, November 29, 2016
Emotional ads top analytics in appealing to voters. Less sophisticated online ad ...
- Targeted In-Car Marketing Starts In The Back Seat
Connected Thinking, Chuck Martin - Wednesday, November 23, 2016
Well before advertising enters the solo driverless car, it will spread ...
- Adform Partners With Rubicon Project On Programmatic Audio Ads
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Ad-tech firm Adform announced a partnership with Rubicon Project to offer programmat ...
- Vistar Partners With LiveRamp, Acxiom On Targeting, Measurement For OOH
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Vistar Media, a technology firm that's created a marketplace for out-of-home medi ...
- Mobile Campaign Data Quality Remains An Issue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 21, 2016
Some 40% of marketers and 34% of agencies are concerned about t ...
- Targeted Advertising Moves To Screens In Back Seats Of Rideshare Cars
Connected Thinking, Chuck Martin - Sunday, November 20, 2016
Much of the focus of connected cars or autonomous driving is ...
- DoubleVerify Partners With MediaMath, Expands Relationships With The Trade Desk And Turn
Real-Time Daily, Tobi Elkin - Monday, November 21, 2016
DoubleVerify has announced a new partnership with MediaMath to integrate its da ...
- After Election Surprise, Marketers Rethink How to Study Consumers
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 15, 2016
In the wake of last week's election, "marketers now find themselves aski ...
- Simpli.fi Extends Mobile Geo-Fencing Solution With Event Targeting Feature
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Simpli.fi, a provider of localized programmatic services, launched Event Targeting, a tempor ...
- Media Buyers Concerned About Disney's Lack Of Data Targeting
Around the Net in Real-Time, Tobi Elkin - Monday, November 14, 2016
CNBC reports that some media buyers are concerned that Disney, despite i ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- Facebook Audience Network Broadens -- What Does This Mean For Your Campaigns?
Around the Net in Real-Time, Tobi Elkin - Friday, November 11, 2016
Andrew Waber, manager of market insights and media relations for advertising automati ...
- Programmatic Video Plays Crucial Role In 2016 Political Digital Strategy
Marketing Politics Daily, Philip Rosenstein - Tuesday, November 8, 2016
With younger and minority populations becoming increasingly engaged in politics, campaigns a ...
- Facebook Wants To Start Selling TV Ads
Around the Net in Real-Time, Tobi Elkin - Monday, November 7, 2016
Facebook is moving a step closer to tapping advertisers' fat TV budget ...
- UK Watchdog: Facebook To Suspend Use Of WhatsApp Data For Ad Targeting
PolicyBlog, Wendy Davis - Monday, November 7, 2016
Faced with pushback by regulators in the United Kingdom, Facebook reportedly wi ...
- AT&T/Time Warner Merger: Opportunities And Potential Piftalls
RTBlog, Tobi Elkin - Monday, November 7, 2016
The combination of AT&T and Time Warner would mean a mega compa ...
- Foursquare Licenses Drawbridge's Cross-Device Identity Data For Location Intelligence
Real-Time Daily, Tobi Elkin - Friday, November 4, 2016
Drawbridge announced that Foursquare, a provider of location intelligence, has chosen ...
- The Trade Desk Integrates IAS' Pre-Bid Video Targeting Suite
Real-Time Daily, Philip Rosenstein - Thursday, November 3, 2016
The Trade Desk, the demand-side platform that recently went public, has integrat ...
- The 'Cardinal Sin' Of Data Collection
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 2, 2016
Capturing consumer data without using it to personalize messages should become ...
- Welcome To The World Of Connected Creativity
Online Spin, Cory Treffiletti - Wednesday, November 2, 2016
There's a trend in digital marketing that will result in what ...
- Criteo, SteelHouse Agree To End Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2016
Ad tech rivals Criteo and SteelHouse have agreed to dismiss their respecti ...