Tag results for "ad technology" for November 2016
- Goodway Group Projects 15% To 20% Increase For Display Ads by 2018Programmatic media firm Goodway Group projected that programmatic display ad pricing wi ...
- SintecMedia Acquires Operative For Almost $200MSintecMedia, a provider of TV ad management software for media companies, acquir ...
- IAB Tech Lab Releases MRAID 3.0 For Public CommentThe IAB Technology Laboratory released for public comment an update to t ...
- Programmatic Will Grow Fastest Of All Channels And Dominate Display Next YearProgrammatic advertising will grow 31% next year -- faster than any oth ...
- In A World Increasingly Dominated By Platforms, GroupM Creates Its OwnIn what appears to be a restructuring -- or at the ve ...
- Ad Blocking Rates Could Be Declining In Germany The use of ad-blocking software in Germany could be declining, according ...
- Vizio Presses Judge To Dismiss Privacy CaseVizo says it would be "fundamentally unfair" to apply a 28-year-old feder ...
- Programmatic To Grow 31% In 2017, Ahead Of All Other Channels Programmatic advertising will grow 31% in 201 -- faster than all oth ...
- Thinking Differently About Unified MeasurementThe technology exists to improve measurement dramatically. It will be a partnersh ...
- Canadian AdTech Firms Expect Stronger Growth Following Trump's WinMany voiced their desires to emigrate from the United States to Cana ...
- Programmatic Display Ad Prices Poised To Surge 20% By 2018The cost of display advertising inventory purchased using programmatic buying technologies ...
- AppNexus Bans Breitbart News From Its Ad Network, Citing Hate SpeechAppNexus has banned Breitbart News, the ultra-conservative news outlet that was l ...
- Today DMP, Tomorrow DAPAs companies continue to try to build end-to-end marketing tech stacks th ...
- AT&T, Dish And WPP Group Take Joint Ownership Of InvidiInvidi, which provides media companies with addressable TV advertising platforms, will contin ...
- Shuttering Its Atlas Ad-Serving Unit, Facebook Pivots On Ad Tech Moving away from its Atlas ad-serving business, Facebook will focus on Atla ...
- Exponential Creates AR Ad Experience With New Face Filter Ad UnitAd-tech firm Exponential Interactive launched a new video ad unit with Snapchat-li ...
- Facebook Shuts Atlas Down -- What's Next?Last Friday Facebook shuttered its Atlas ad server, a long-anticipated move th ...
- Ad-Tech Stock Decline Coming? Fake News Snafus Don't HelpFacebook's imbroglio concerning fake news and the misrepresentation of metrics is havi ...
- Smaato Becomes Mobile Bidding Partner For Google's ExchangeSmaato, a global real-time ad platform for mobile publishers, played a b ...
- Upworthy's Experiment In Measuring Empathy In Real TimeUpworthy used facial-recognition software to measure empathy levels in men and w ...
- Wise Data Media Launches Text-To-Video TechnologyAd tech firm Wise Data Media has announced the launch of Wi ...
- Advertisers Will Soon Feel Impact Of Generic Programmatic PlatformsThe platforms that blazed the trail in programmatic have now reached maturatio ...
- PulsePoint Launches Programmatic Ad Platform For Healthcare MarketersPulsePoint announced on Tuesday it's launching PulsePoint Health, a customized programmatic ...
- TAG Launches Anti-Malware Certification ProgramThe Trustworthy Accountability Group (TAG) on Tuesday announced the TAG "Certified Again ...
- Media Buyers Concerned About Disney's Lack Of Data Targeting CNBC reports that some media buyers are concerned that Disney, despite i ...
- BBC Picks Tremor Video's Seller PlatformAd-tech provider Tremor Video announced that BBC Advertising has agreed to u ...
- Index Exchange Makes 3 Management Hires Across MarketsIndex Exchange announced three key hires to its management team: Luke Fenn ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- Ad-Tech Firms Appear On Ad Age's 'Best Places To Work' ListAd=tech firms make "Best Places to Work" list for 2016 ...
- Which Vendors Are Worth Considering Alongside MailChimpIf you are having trouble creating successful email marketing campaigns, you m ...
