MediaPost Publications - Tag: ad technology

Tag results for "ad technology" for January 2017

Tech Companies Challenge Trump's Travel Ban
MediaDailyNews, Laurie Sullivan - Tuesday, January 31, 2017
GitHub, an open-source development community, seems to be spearheading a Tuesday meeti ...
Trump Travel Ban Could Boost UK Tech Scene
Around the Net In MAD London, Sean Hargrave - Tuesday, January 31, 2017
For months, British Internet companies have been grappling with how Brexit wi ...
Tech Giant Take On Trump Immigration Policy
Around the Net In Media, Gavin O'Malley - Tuesday, January 31, 2017
Top tech giants are reportedly gathering on Tuesday to discuss filing ...
Centerfield Scores $156M In Financing To Acquire Performance Marketing Firm Qology Direct
Real-Time Daily, Tobi Elkin - Tuesday, January 31, 2017
Centerfield, an ad tech firm that identifies customer intent to implement real-ti ...
IAB Tech Lab Unveils Overhaul To Content Taxonomy
Real-Time Daily, Tobi Elkin - Tuesday, January 31, 2017
In a bid to improve levels of transparency and accountability throughout t ...
Small Business Tech Is Still Emails And Spreadsheets
Research Brief, Jack Loechner - Tuesday, January 31, 2017
In the nationwide survey commissioned online by Harris Poll, most small busine ...
90% Of Advertisers Currently Unhappy With Programmatic Relationships
Around the Net In MAD London, Sean Hargrave - Monday, January 30, 2017
Some 90% of advertisers aren't happy with their current programmatic relationship, whi ...
AppNexus, Index Exchange Expand Header Partnership: Include Server-to-Server Integration
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
AppNexus and Index Exchange announced an expansion of their header bidding partnersh ...
Agency Trading Desks Still Dominate Programmatic
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
Agency trading desks continue to be the dominant model for programmatic ...
Google Recalls Employees: Microsoft, Facebook Warn U.S. Policies Could Impact Ad Tech
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 29, 2017
Three of the largest ad-tech companies have sent a warning to employee ...
How Artificial Intelligence Could Boost Email Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Friday, January 27, 2017
Want a higher return on your email campaigns and increasing open rate ...
Top Trending Topics in Ad Tech
Publishers Daily, Rodger Wells - Thursday, January 26, 2017
2017 is the year premium publishers and advertisers continue to develop sophisticati ...
Adform To Shed 8% Of Global Staff
Around the Net In MAD London, Sean Hargrave - Wednesday, January 25, 2017
Ad-tech outfit Adform has confirmed that it has made a significant numb ...
Stay-At-Home Moms Use Media Technology Most
Research Brief, Jack Loechner - Wednesday, January 25, 2017
Mothers of all kinds show tremendous utilization of media and technology. B ...
Viant To Buy Adelphic Platform
Mobile Marketing Daily, Gavin O'Malley - Monday, January 23, 2017
Adelphic's self-service model proved particularly attractive to Time Inc., according to Preside ...
NinthDecimal, Acxiom Team For Location Data
Real-Time Daily, Tobi Elkin - Tuesday, January 24, 2017
NinthDecimal, a marketing platform comprised of location data, announced a data integrati ...
Kochava Debuts New App Fraud Verifier Tool
Real-Time Daily, Tobi Elkin - Tuesday, January 24, 2017
Kochava, a provider of attribution, analytics, and optimization tools for connected device ...
AOL Launches Self-Serve Capabilities For Mobile-First Publishers
Real-Time Daily, Tobi Elkin - Tuesday, January 24, 2017
AOL has launched new self-serve capabilities for its programmatic mobile supply-side platfor ...
How Biddable IO Can Eliminate Trade-Offs Between Transparency And Guarantees
RTBlog, Tobi Elkin - Tuesday, January 24, 2017
Aiming to automate direct-media buys, PubMatic said it's found a way ...
MediaMath Reorganizes Its Executive Team For The 'Next Phase'
Around the Net in Real-Time, Tobi Elkin - Monday, January 23, 2017
MediaMath reorganized its executive ranks as it prepares for its "next phase ...
Publishers Say Less Than 10% Of Digital Ad Revenues Coming From Programmatic
RTBlog, Tobi Elkin - Monday, January 23, 2017
A study from Operative of more than 300 advertising and publishing executiv ...
Ad Networks Can Personally Identify Web Users
PolicyBlog, Wendy Davis - Friday, January 20, 2017
Ad companies can determine many users' identities by examining publicly available da ...
Rocket Fuel Taps AudienceX To Service SMB And Indie Agency Accounts
Real-Time Daily, Tobi Elkin - Friday, January 20, 2017
As Rocket Fuel restructures to grow its platform and enterprise business, it ...
Ad-Tech Vets Weigh In On Rubicon's Potential Options, Scenarios
RTBlog, Tobi Elkin - Friday, January 20, 2017
With the news last week that ad-tech stalwart Rubicon Project is explori ...
Acura Offers High-Tech VR Experience At Sundance
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2017
"Given the uniqueness of 'Mood Roads,' we are looking at ways ...
Mobile 'Click Injection' Fraud Projected To Rise This Year
Real-Time Daily, Tobi Elkin - Thursday, January 19, 2017
Another form of ad fraud is on the scene. Adjust, a mobi ...
Rubicon Project Exits Chango Business, Offloads Clients To IgnitionOne
Real-Time Daily, Tobi Elkin - Thursday, January 19, 2017
Rubicon Project is sunsetting its intent marketing business, which was part ...
AppNexus Expands Technology, Programmatic Sales Partnership With Microsoft To Mexico
Real-Time Daily, Tobi Elkin - Thursday, January 19, 2017
Ad-tech firm AppNexus said it will deploy its Publisher Suite for t ...
Changing Face Of Email Means Automation Is Mandatory
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, January 18, 2017
Email marketing today is a very different beast from ten or ev ...
Martech Is Winning Over Investors, While Ad Tech Is On The Wane
Around the Net In MAD London, Sean Hargrave - Wednesday, January 18, 2017
Private equity firms and business interests from the Far East are increasing ...