- Search/Performance Agency Of The Year: iProspect
Agency of the Year, Laurie Sullivan - Thursday, January 25, 2024
Dentsu did something few thought it would accomplish this year. The holding compa ...
- Crunching Numbers: What Google, Meta Owe U.S. Publishers
Search & Performance Insider, Laurie Sullivan - Wednesday, January 24, 2024
Experts in academia crunch the data to determine the fair market val ...
- How This Uber Marketer Is Moving The World Forward
Brand Insider: Behind The Scenes, Lisa Singer - Friday, January 26, 2024
"It's funny when you kind of look back now, and you thi ...
- Baidu AI Linked To China's PLA: Report
Search & Performance Insider, Laurie Sullivan - Monday, January 15, 2024
OpenAI changed the fine print in its use policy that eliminates te ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Search & Performance Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- Transition To Cookieless Advertising Fraught With Psychological Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
Attribution and measurement will look very different in a cookieless world, b ...
- Simulmedia's Morgan Moves To Executive Chairman, Werther Named CEO
Television News Daily, Wayne Friedman - Monday, January 8, 2024
Werther becomes CEO as Morgan assumes the role of executive chairman. Simulmed ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- New Year, New Challenges: Here Are Some The Ad Industry Face
Search & Performance Insider, Laurie Sullivan - Tuesday, December 26, 2023
"The term 'search engine' will have to go," says Chelsea Digital C ...
- Innovid Names New CMO
MediaDailyNews, Karlene Lukovitz - Tuesday, December 19, 2023
Dani Cushion's experience includes serving as CMO of Cardlytics. ...
- NIQ Lab Launches, Takes New Direction For AI Client Innovations
MediaDailyNews, Laurie Sullivan - Thursday, December 14, 2023
The launch signals the next wave of AI-powered innovation at NIQ, wi ...
- CMO Title Dies On The Vine
Search & Performance Insider, Laurie Sullivan - Thursday, December 14, 2023
The demise of the CMO role at some companies has been ...
- Is Vegas Becoming The Media 3.0 Epicenter?
Media 3.0, Laurie Sullivan - Tuesday, December 12, 2023
It seems Las Vegas wants to become the media center of t ...
- Google Loses To Epic Games In Antitrust Suit
MediaDailyNews, Laurie Sullivan - Tuesday, December 12, 2023
Epic Games had accused Google of suppressing competition in the Android a ...
- DV, IAS Expand Brand Safety Measurement To YouTube Shorts
MediaDailyNews, Karlene Lukovitz - Tuesday, December 12, 2023
New capabilities build on earlier intro of viewability, IVT measurement for YouTu ...
- Viamedia, Perpetual Media Team To Expand DOOH Ads
MAD, Fern Siegel - Friday, December 8, 2023
The deal covers more than 60 DMAs and hopes to create mo ...
- VideoAmp Bows Cookie-Less, 'Commingled' ID Solution
MediaDailyNews, Karlene Lukovitz - Friday, December 8, 2023
Graph is designed to optimize scalability and accuracy in reaching targeted dem ...
- Google Search Ads Found Showing In Porn, Other Questionable Places
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
Google Search Partners, a network of third-party sites, has been serving so ...
- SabioTV Redefines Diversity
MediaDailyNews, Laurie Sullivan - Friday, November 24, 2023
Diversity in mindset, not just the color of someone's skin, fuels Sab ...
- Sam Altman Returns To OpenAI
MediaDailyNews, Laurie Sullivan - Wednesday, November 22, 2023
Following days of drama, late Tuesday OpenAI said Sam Altman will retu ...
- AI Shows Ad Industry Its Future
Search & Performance Insider, Laurie Sullivan - Wednesday, November 22, 2023
AI began teaching the ad industry how to reinvent itself nearly ...
- Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEO
MediaDailyNews, Laurie Sullivan - Monday, November 20, 2023
Microsoft said early Monday morning that Sam Altman will lead the company ...
- Roku, Unity Help Mobile Apps Acquire Users Via CTV
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
Interactive on-screen ads are linked to acquisition technology for performance campaigns. ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV Solution
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
The solution aims to streamline and improve transparency in CTV programmatic buy ...
- Gameview Debuts Ad Tech Platform, Helps Marketers Target Specific Audiences
MAD, Fern Siegel - Thursday, November 16, 2023
Gameview's data management platform aims for precise targeting. Marketers also receive in-vi ...
- Former PHD Chief Sullivan Joins Advisory Board Of Ad-Tech Firm Equativ
MediaDailyNews, Joe Mandese - Wednesday, November 15, 2023
Catherine Sullivan, who stepped down as U.S. CEO of Omnicom Media Group ...
- From DoubleClick Ad Exchange To Xandr To The Vistar Media Board
Data & Programmatic Insider, Laurie Sullivan - Monday, November 13, 2023
Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as preside ...
- IAB Tech Lab Plans To Verify Data Deletion Requests
MediaDailyNews, Laurie Sullivan - Friday, November 3, 2023
IAB Tech Labs CEO Anthony Katsur said a signal will propagate t ...
- Tech Lab Unveils Spec For Data Deletion Signal
MediaDailyNews, Wendy Davis - Thursday, November 2, 2023
The new "Data Deletion Request Specification" aims to help digital ad compani ...
- Merkle Transitioned To Google PMax, Then Ad Performance Fell
Search & Performance Insider, Laurie Sullivan - Monday, October 30, 2023
The agency cited AI for the lack of consistency in ad performanc ...