- Should Brands Invest In Digital Advertising Or Digital Tech?
Around the Net In MAD London, Sean Hargrave - Wednesday, July 29, 2015
Both Starbucks and Domino's have highlighted the benefits of investing in digit ...
- Some Digital Publishers Are Wary Of Ad Tech
Around the Net in Video, P.J. Bednarski - Tuesday, July 28, 2015
But why? Some of the publishers in question say they are learni ...
- If 49% Viewability Doesn't Prompt Brands To Ask Media Agencies Searching Questions, Nothing Will
London Blog, Sean Hargrave - Wednesday, July 22, 2015
That's right -- the majority of display is now not viewable, leadi ...
- Cinema6/Moat Partner For A New Viewability Measure
VidBlog, P.J. Bednarski - Tuesday, July 21, 2015
Cinema6, a relatively new video content distribution ad platform, will announce wh ...
- Piriteze Targets High Pollen Areas With Sky AdSmart
Around the Net In MAD London, Sean Hargrave - Friday, July 10, 2015
Piriteze is using Sky AdSmart technology to carry out a highly target ...
- 1 In 7 Block Ads, IAB UK Study Finds
Around the Net In MAD London, Sean Hargrave - Wednesday, July 1, 2015
Up to 15% of UK consumers are blocking online ads, according ...
- No Ads? Then No Content!
London Blog, Sean Hargrave - Wednesday, July 1, 2015
With IAB UK research showing that one in seven block ads (o ...