Tag results for "ad:tech" for October 2015
- Ad Fraud Best Practice Guidelines Published The UK body responsible for outlining online trading standards has published ...
- City AM Becomes First UK News Site To Block Ad Blockers"City AM" believes its decision to ban ad blockers is just t ...
- Blocking The Blockers -- No More Mr Nice GuyCity AM has got it right. You can't reason with ad blocker ...
- AdTheorent Brings Cross-Channel Attribution, Targeting To AutomotiveAd tech company AdTheorent announced today that it will incorporate data fr ...
- Major Brands Scaling Up Creative ProgrammaticUnilever, Nestle, GlaxoSmithKline (GSK) and TUI are looking to scale their programmat ...
- Digital Display Must Wake Up -- Consumers Just Aren't That Into YouWe all fast forward through tv shows and navigate away from t ...
- Low Viewability's True Casualty Is Not Budget, But Halving Reach And AwarenessThe main casualty of ad viewability rates barely exceeding one in t ...
- Ad Blocking Will Lead To Native And Search SurgeAd avoidance is on the rise, prompting major changes in how bran ...
- Managing Campaigns With Less PainThat's the promise of a new campaign management platform from Chris Gomersall ...
- At Publishers' Confab, Viewability and Ad Blockers Are Front And CenterBoth of those hot-button items came up early and often during t ...
- Apple Deals Publishers A Blow With In-App Ad BlockerPublishers and advertisers' struggles with ad blockers have been dealt a significa ...
- Trinity Mirror Considering Blocking The Ad BlockersBritain's biggest regional and local newspaper group, Trinity Mirror, is exploring ...
- Blocking The Blockers - Are Publishers Preparing To Call Time On Digital Shoplifters?It looks like we may be on the verge of a maj ...
- Sharethrough And AppNexus Sign Native RTB DealSharethrough, the native supply side platform, and AppNexus, the world's leading independe ...
- Ad Block Plus Plans An Independent Review PanelAdblock Plus plans to allow an independent review board to determine wheth ...
