- Could 'Insourcing' Bridge The Ad Tech Gulf Between Brands And Agencies?
London Blog, Sean Hargrave - Friday, January 29, 2016
Marketing automation is prompting brands to rethink how they work with agencie ...
- Ad Blocking Nearly As Prevalent On Mobile As Desktop
Around the Net In MAD London, Sean Hargrave - Wednesday, January 27, 2016
Ad blocking became almost as popular on mobile devices as on deskto ...
- Sky Invests In Programmatic Ad Tech Vendor, DataXu
Around the Net In MAD London, Sean Hargrave - Tuesday, January 26, 2016
Sky has invested $10 million (GBP7.0 million) in DataXu, a Boston-based softwa ...
- The Road To Going Public In 2016
Real-Time Daily, Felicia Greiff - Thursday, January 21, 2016
At AdExchanger's Industry Preview on Thursday, panelists discussed what the ad te ...
- FTC To Ad Tech Industry: More Transparency, User Control Over Data Necessary
RTBlog, Felicia Greiff - Friday, January 22, 2016
The Federal Trade Commission was clear about its position on ad te ...
- How Do Service-Side Execs Cultivate Trust?
Real-Time Daily, Felicia Greiff - Wednesday, January 20, 2016
With a lack of clarity around how dollars are spent, how ...
- EU Data Regulations Tough On Social Nets
Social Media & Marketing Daily, Gavin O'Malley - Monday, January 18, 2016
The General Data Protection Regulations -- the European Union's recently passed regulati ...
- Snapchat Wants An Ad Tech Firm, Report Says
Around the Net in Video, P.J. Bednarski - Friday, January 15, 2016
Snapchat has been in contact with multiple ad tech startups over the pa ...
- Apple Strikes Off In-App Ad Blocker (Again)
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Been Choice, an ad blocker whose fortunes have reflected the attitude ...
- Adblockalypse Now - Why A New Consensus Is A Must For 2016
MAD London, Helen McRae - Friday, January 8, 2016
This year has to be the one where consumers switch off ...