- For 20th Anniversary, ad:tech Announces New Board of Directors; Can They Save the Event?
Mediapsssst, Richard Whitman - Sunday, October 23, 2016
If you've been to ad:tech any time in the past couple ...
- 50:50 Viewability -- Could Innovation Be Playing A Major Role, As Well As Fraud?
London Blog, Sean Hargrave - Thursday, October 20, 2016
The latest figures put UK viewability at just 49% (including fraud), whi ...
- Marketers Are Struggling To Keep Up With The Pace Of Digital Transformation
Around the Net In MAD London, Sean Hargrave - Tuesday, October 18, 2016
Over half (55%) of the 450 UK marketers surveyed for an Ado ...
- It's A Snap: 'Girl On The Train' Is 'Unlocked'
MAD, Larissa Faw - Wednesday, October 12, 2016
Universal Pictures is supporting the thriller "The Girl On The Train" wi ...
- Entering The Era Of Ad Tech 2.0
RTBlog, Philip Rosenstein - Tuesday, October 11, 2016
The foundations of the ad-tech landscape quickly shift as supporting technologies ma ...
- Ad Blocking Is A Racket -- And Google Has Been Fuelling The Fire
MAD London, Michael Korsunsky - Monday, October 10, 2016
There's no getting away it -- ad blocking is a racket, whi ...