Snap’s plan is to hammer away in areas ...Havas Creative And Media Now Share A Single P&L
Havas Creative Group and Havas Media Group no longer exist as divisions ...Agency Taps IBM Watson So Elevators Can Talk About Their Day In Real Time
Even through the Internet of Things can involve devices or machines 'talking' ...Budget Of Betrayal -- Chancellor Taxes The Flexibility Adland's Future Depends On
The Chancellor not only broke a manifesto pledge -- he discouraged the ...L'Oreal CMO Says He Is 'Very Clear Where Our Money Is Going'
As advertisers continue to wrestle with transparency, L'Oreal's top marketer in the ...P&G's Pritchard Reiterates Demands For Adland To Clean Up Its Act
Procter & Gamble's chief brand officer Marc Pritchard has dismissed objections to ...P&G Makes It Clear -- Action Is Needed On Transparency, Not Just Words
Adland needs to be aware -- talking about an intent to deal ...Why Aren't We Training Our Staffs For Success?
We're training a whole generation of media executives that only know how ...Advertisers And Agencies: Money Talks
We are rapidly approaching the nonsense -- er, the annual ritual, that ...Carlsberg Launches Global Media Review
Agencies have received RFIs for the brief, which involves the brewer's whole ...Russell & Bromley Seeks Digital Agency
Russell & Bromley, the 137-year-old retailer whose shoes are a favourite of ...Why Programmatic Is Making The Global Media Agency Redundant
In advance of Advertising Week Europe which takes place March 20-24, Chris ...Why Brands Are Asking Agencies -- 'Do We Really Need All These People?'
The days of the huge retainers paying for massive marketing and advertising ...Transparency Issue Goes Far Beyond Media Budgets
Agencies have to start thinking about billing their hours toward more effective ...New 4As President Is All About Repairing the Relationship Between Agencies And Marketers
Incoming 4As President Marla Kaplowitz believes the most pressing issue her organization ...Teads Names Ad Vet Marc Zander Global VP, Client Partnerships
Outstream video advertising marketplace Teads named Marc Zander to the newly created ...Unilever CMO Keith Weed Says Advertisers Are Confronting Viewability And Fraud
"They say one swallow does not make a summer, but on the ...Unilever Reiterates Its Call For Transparency And Viewability -- Adland Must Take Note
Unilever is stepping up to stand alongside P&G on transparency, and the ...Report: Most Advertisers See Media As 'Complex Headache'
That's the view of both advertiser and agency executives polled in a ...