MediaPost Publications - Tag: advertiser-agency relationship

Tag results for "advertiser-agency relationship" for August 2011

GM Drives Global Review, Co. Spends $3.5B In Ads Worldwide
MediaDailyNews, Steve McClellan - Tuesday, August 23, 2011
General Motors is launching a global consolidation review. The carmaker spends ...
On Perspective
TV Board, Bob DeSena - Tuesday, August 23, 2011
I wrote something several months ago about Peter Rabar, an agency lege ...
The Client Who Thought Agencies Should Work On Xmas
Around the Net In Media, Phyllis Fine - Tuesday, August 9, 2011
Agency complaints about the account review process have snowballed as more clien ...