- OMD's Gunn Orchestrates Levi's Global Digital Shift
MediaDailyNews, Steve McClellan - Friday, January 27, 2012
At a time when the client is shifting its consumer-marketing strategy fr ...
- What Is An Agency's Role?
Search & Performance Insider, Gord Hotchkiss - Thursday, January 26, 2012
Last week, I was talking to someone about what role a digit ...
- Study: Advertiser-Agency Relationship Needs Work
Around the Net In Media, Phyllis Fine - Tuesday, January 24, 2012
The state of agency-advertiser relationships is definitely unsettled, according to a stu ...
- Can An Agency Succeed On Pay-For-Performance?
Online Spin, Cory Treffiletti - Tuesday, January 24, 2012
Can a pay-for-performance model really work in the agency world? Last we ...
- Mediabrands Adopts Pay-For-Performance, Seiler Calls Other Models 'Horrible Disservice'
MediaDailyNews, Laurie Sullivan - Monday, January 16, 2012
IPG Mediabrands will move to a pay-for-performance model that links the agency ...
- Nature Made Taps Amazon Advertising
MediaDailyNews, Karl Greenberg - Monday, January 16, 2012
Dietary supplement brand Nature Made has hired Amazon Advertising as AOR. ...
- DoubleBounce Signs Yahoo, AOL To Distribute Branded Shorts
Online Media Daily, Fern Siegel - Monday, January 9, 2012
Digital content company DoubleBounce just signed Yahoo and AOL as clients. T ...