- IPG's Publicom War Room
MAD, Steve McClellan - Friday, September 27, 2013
Girding for battle on the pitch front IPG is looking closely ...
- ANA, AAAA Issue New Agency Search Guidelines
MAD, Steve McClellan - Thursday, September 26, 2013
The new recommendations are designed to help both sides cut to t ...
- Q&A With Maxxcom's Steve Farella
TV Board, Charlene Weisler - Monday, September 23, 2013
Steve Farella CEO, Maxxcom Global Media and Targetcast TCM, started his care ...
- Vidyard CEO Michael Litt Lists Three Factors Driving Increased Use of Video Marketing
Around the Net in Video, P.J. Bednarski - Thursday, September 19, 2013
Vidyard CEO Litt says content marketing turning to video more because no ...
- Y&R Study Reveals Consumers' Hidden Side
Marketing Daily, Tanya Gazdik - Wednesday, September 18, 2013
Consumers hide their motivations. Although they claim that achieving "meaning in lif ...
- Top Agencies By State
Around the Net In Media, Phyllis Fine - Tuesday, September 17, 2013
Adweek created a map of the top agencies by state, judging agenci ...
- Brightroll Survey Shows Big UK Uptick By Agencies About Digital Video
Around the Net in Video, P.J. Bednarski - Friday, September 13, 2013
The majority of UK agencies say half or more of their RF ...
- Agencies and Marketers Find Common Ground
Research Brief, Jack Loechner - Thursday, September 12, 2013
According to the 2013 RSW/US agency-marketer business report, regarding issues related ...
- The Fine Art of Navigating Client/Agency Dynamics
Marketing Daily, Brian McFarland - Wednesday, September 11, 2013
The best, brightest, and most successful sellers know the fastest and mo ...
- Which CEO Would You Want To Be Stuck On A Desert Island With?
Mediapsssst, Richard Whitman - Friday, September 6, 2013
We were a little surprised to see that question on the digit ...
- ANA: Agencies Are Being Disintermediated By In-House Shops
MAD, Steve McClellan - Thursday, September 5, 2013
Lack of value, internal expertise and a challenging economic environment are cit ...
- Doctors Used To Recommend Smoking; Leo Burnett Still Does
Mediapsssst, Staff Report - Thursday, September 5, 2013
But BBDO says it's bad, posing another conflict for the Publicom merge ...