- The Case For Strong External Marketing Partnerships
Online Spin, Gord Hotchkiss - Tuesday, March 29, 2016
Last week, I said that a shorter "sense-making" cycle is one reas ...
- Transparency An 'Opt-In' Choice, Say The Agencies
Online Spin, Maarten Albarda - Monday, March 28, 2016
There are weeks that I am proud and optimistic about our indust ...
- Chanel Picks RKCR/Y&R In WPP Inter-Agency Pitch
Around the Net In MAD London, Sean Hargrave - Thursday, March 24, 2016
Chanel has appointed Rainey Kelly Campbell Roalfe/Y&R as its first global advertisi ...
- Co-Op Group Retains Leo Burnett
Around the Net In MAD London, Sean Hargrave - Thursday, March 24, 2016
The Co-operative Group has retained Leo Burnett as its ad agency. T ...
- A Case For Bringing Marketing In-House
Online Spin, Gord Hotchkiss - Tuesday, March 22, 2016
When we talk about disruptions in marketing, one of the elephants ...
- Go Outdoors Appoints Driven To Strategic And Creative Account
Around the Net In MAD London, Sean Hargrave - Tuesday, March 15, 2016
Go Outdoors, the outdoor clothing and equipment retailer, has appointed Driven ...
- Jurys Inn Starts Search For Creative Agency
Around the Net In MAD London, Sean Hargrave - Monday, March 14, 2016
Jurys Inn, the budget hotels chain, is on the lookout for ...
- House Of Fraser Calls Ad Agency Review
Around the Net In MAD London, Sean Hargrave - Thursday, March 10, 2016
House of Fraser has contacted creative agencies about its Christmas campaign, whi ...
- Glenmorangie Calls Global Creative Review
Around the Net In MAD London, Sean Hargrave - Thursday, March 10, 2016
Glenmorangie is reviewing its global creative requirements. The Scottish whisky brand ...
- Trolling For Transparency, Media's Latest Buzzword
RTBlog, Tobi Elkin - Wednesday, March 9, 2016
We've been hearing and talking a lot about transparency in programmatic med ...
- British Gas Puts Carat On Alert
Around the Net In MAD London, Sean Hargrave - Monday, March 7, 2016
British Gas is reviewing its estimated GBP55 million planning and buying accou ...
- Strongbow Moves From St Luke's To Adam&Eve/DDB
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Strongbow, the Heineken-owned cider brand, has appointed Adam & Eve/DDB to hand ...
- Betsafe Moves Media Account To Rocket
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Betsafe has handed its multimillion-pound media and planning account to Rocket ...
- ANA Study Finds Marketers Taking Programmatic In-House: Cites Transparency, Fraud
MAD, Steve McClellan - Thursday, March 3, 2016
That's according to a just-issued study by the Association of National Advertise ...
- Vote Leave Seeks Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Vote Leave, the organisation campaigning for the UK to exit the Europe ...
- Expedia Calls Ad Account Review
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Expedia, the online travel portal, is reviewing its advertising account, currently he ...
- Can Media Owners And Sellers Become Agencies, Before Agencies Become Media Owners And Sellers?
Online Spin, Dave Morgan - Thursday, March 3, 2016
The world of who buys and who sells media and marketing servic ...
- Warc Names P&G Most Effective Global Advertiser
Around the Net In MAD London, Sean Hargrave - Tuesday, March 1, 2016
Procter & Gamble has overtaken Unilever to take the title of t ...
- Yorkshire Tea Calls Ad Agency Review
Around the Net In MAD London, Sean Hargrave - Tuesday, March 1, 2016
Taylors of Harrogate, which owns the Yorkshire Tea brand, has called ...