- Estee Lauder Moves Media From M2M To Manning Gottlieb OMD
Around the Net In MAD London, Sean Hargrave - Thursday, September 29, 2016
Estee Lauder has moved its media-buying account from M2M to sister agen ...
- Western Union Consolidates Global Media Account With MullenLowe Mediahub
Around the Net In MAD London, Sean Hargrave - Thursday, September 29, 2016
Western Union, the money transfer service, has appointed MullenLowe Mediahub to ...
- The Ad-Tech Tax
Online Spin, Ted McConnell - Thursday, September 29, 2016
There is some research, and a lot of loose talk, about t ...
- BMW Ditches Vizeum In Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, September 27, 2016
The car brand called the pitch in May and it is believ ...
- McDonald's And Omnicom Agree On Performance-Related Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, September 27, 2016
A zero margin, performance-related pay model might seem more beneficial for McDonald ...
- Dentsu Reports 633 'Suspicious' Ad Transactions Affecting 111 Clients
MAD, Steve McClellan - Friday, September 23, 2016
The Tokyo-based holding company is still investigating but said some of t ...
- Dickens Of A Time For Digital Advertising
Online Spin, Maarten Albarda - Monday, September 26, 2016
As I have said in some of my presentations, every week ...
- Keys To Transparency
Online Spin, Dave Morgan - Friday, September 23, 2016
Everyone is pretty much past any notion that the ad industry doesn ...
- Dentsu Japan Overcharges Toyota and Possibly Other Clients
Around the Net In MediaPost's Agency News, Steve McClellan - Thursday, September 22, 2016
AdNews was the first to report that Dentsu Japan has acknowledged th ...
- Miscalculations From Facebook, Dentsu Could Force Ad Industry Change
MediaDailyNews, Laurie Sullivan - Friday, September 23, 2016
The need for greater transparency and accountability hit the advertising industry Frid ...
- AA Holds Pitches For Media Buying And Planning Account
Around the Net In MAD London, Sean Hargrave - Wednesday, September 21, 2016
The AA has begun talks with agencies about its UK media planni ...
- Programmatic Education -- Can It Really Paper Over Transparency Issues Between Brands And Agencies?
London Blog, Sean Hargrave - Wednesday, September 21, 2016
ISBA is helping advertisers to gain a better understanding of programmatic, b ...
- The Key To Transparency Is Technology, Not Just Terms And Conditions
MAD, Joe Apprendi - Tuesday, September 20, 2016
Marketers have been clamoring for more transparency and accountability. Two recent repor ...
- Heineken Finds 4.3% In-Store Sales Increase Through Intent Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2016
Heineken has an always-on search strategy, even when buying display ads. N ...
- Intelligent Agents Bring New Opportunity For Brands, Says Agency Exec
AI & IoT Daily, Chase Martin - Wednesday, September 14, 2016
Consumer interest in artificial intelligence-powered agents is high, but at least o ...
- Viewability, Fraud, Ad Blocking, Kickbacks -- Is There Any Trust Left In Media?
London Blog, Sean Hargrave - Wednesday, September 14, 2016
Is the breakdown in trust between audiences, publishers, brands and agencies ...
- Agency Bids Farewell to Long-Term Client With Johnny Cash-Inspired Music Video
Mediapsssst, Richard Whitman - Tuesday, September 13, 2016
When an ad agency loses a client, it's not usually cause f ...
- DigitasLBi's Valentini On The Biggest Change To Search Advertising
SearchBlog, Laurie Sullivan - Tuesday, September 13, 2016
The agency-advertiser relationship continues to change as targeting options and technology matur ...
- The New Normal In Agency-Client Relationships
Online Spin, Maarten Albarda - Monday, September 12, 2016
For reasons you will understand, I can't go into the details ...
- British Airways Hands Social Account To OgilvyOne
Around the Net In MAD London, Sean Hargrave - Thursday, September 8, 2016
British Airways is understood to have appointed OgilvyOne to its UK soci ...
- HP Demands Diversity Plans From Its Agencies
MAD, Steve McClellan - Tuesday, September 6, 2016
The tech company has had discussions with its roster shops on t ...
- Clients Are Driving Diversity In Adland
MAD, Kristi Faulkner - Tuesday, September 6, 2016
Agencies have struggled for years with their (lack of) diversity problem. N ...
- This Ad Man Thinks The 'Agency of the Future' Omnicom Created For McDonald's Is Now Doomed For Failure
Mediapsssst, Richard Whitman - Tuesday, September 6, 2016
Chiefly, the illustrious and ever-sharp Bob Hoffman thinks the agency will ha ...
- Search Data Shows How Agency-Brand Relationships Are Changing
SearchBlog, Laurie Sullivan - Wednesday, September 7, 2016
All types and sizes of agencies and design firms are finding n ...
- Conflicts Of Interest? It's Not Just Media Agencies
MAD, Andy Pearch - Tuesday, September 6, 2016
A failure to manage a conflict of interest is problematic for ...
- Sky Mobile Hands Social And Digital To Adam & Eve/DDB
Around the Net In MAD London, Sean Hargrave - Thursday, September 1, 2016
Soon-to-launch Sky Mobile has appointed Adam & Eve/DDB to handle digital a ...