- Starcom Wins Fiat
Around the Net In MAD London, Sean Hargrave - Friday, December 23, 2016
Fiat Chrysler, the Italian car manufacturer, has appointed Starcom to handle i ...
- Publicis Does Well Out Of Mars Media Review
Around the Net In MAD London, Sean Hargrave - Friday, December 23, 2016
Publicis Media has done best out of Mars' media-buying review, landing t ...
- Consolidation And Project Pricing -- Two Trends To Reshape Adland In 2017
London Blog, Sean Hargrave - Friday, December 23, 2016
Consolidation will reshape adland in the year ahead as procurement reduces everythi ...
- Google To Launch Podcasts For Agencies Through Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2016
Google will publish a set of podcasts early next year that wi ...
- Mayor's London Fireworks Social Account Won By Brawl
Around the Net In MAD London, Sean Hargrave - Thursday, December 22, 2016
The social media contract for the Mayor of London's annual New Year ...
- NSPCC Looks For Creative Agency For Fundraising Arm
Around the Net In MAD London, Sean Hargrave - Tuesday, December 20, 2016
Agencies received RFIs for the new business last week and pitches a ...
- Rigging And Transparency -- Brands Are Just Reaping What They Sow
London Blog, Sean Hargrave - Tuesday, December 20, 2016
The real victim in all this has been the small agencies. Th ...
- IAB Wants Full Transition To HTML5 By July
Online Video Daily, P.J. Bednarski - Tuesday, December 20, 2016
The IAB Technology Laboratory today released “
Transitioning Video Ads fr ... - Government Unveils Agency Roster List
Around the Net In MAD London, Sean Hargrave - Monday, December 19, 2016
The Government has announced a final list of agencies from across t ...
- In 2017, Let's Make Advertising Great Again!
Online Spin, Maarten Albarda - Monday, December 19, 2016
Every year since I started writing here back in 2013, I ha ...
- Major League Baseball Is Scouting For London Agencies
Around the Net In MAD London, Sean Hargrave - Thursday, December 15, 2016
Major League Baseball wants to become the latest American sport to ma ...
- 'Transparency' Voted 2016's Word Of The Year
MediaDailyNews, Joe Mandese - Monday, December 12, 2016
"Transparency" was voted the "word of the year" for 2016 by membe ...
- Advertisers, Media Agencies Are Having The Wrong Conversation With Media Owners
Online Spin, Maarten Albarda - Monday, December 12, 2016
Thanks to the data that digital creates, very disparate media offerings ...
- 3 Steps To Achieving Programmatic Media Buying Transparency
Real-Time Daily, Kurt Fliegel , Perianne Grignon - Monday, December 12, 2016
A recent report by the Association of National Advertisers (ANA) has reignit ...
- MEC Picks Up Government Pensions Planning Account
Around the Net In MAD London, Sean Hargrave - Friday, December 9, 2016
The Department for Work and Pensions has appointed MEC to handle i ...
- Kia Talks Up Conversational Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 8, 2016
Kia Motors America is betting big on conversational search to create ...
- EBay To Review European Creative Next Year
Around the Net In MAD London, Sean Hargrave - Thursday, December 8, 2016
Ebay will kick off a review of its European creative account ne ...
- Government Overhauls Roster - Havas And Lucky Generals In, McCann And AMV BBDO Out
Around the Net In MAD London, Sean Hargrave - Wednesday, December 7, 2016
The government has overhauled its roster, with Lucky Generals appearing for t ...
- DOJ Probes Agency Commercial Production Practices
MAD, Steve McClellan - Tuesday, December 6, 2016
"The Wall Street Journal" reported today that the Justice Department has beg ...
- Ikea Retains Vizeum In The UK
Around the Net In MAD London, Sean Hargrave - Monday, December 5, 2016
The Dentsu Aegis Network shop beat off competition from MediaCom and ME ...
- Bundling And Unbundling: Consumers Vs. Advertising Industry
Online Spin, Maarten Albarda - Monday, December 5, 2016
All sorts of news was vying for attention this past week. Accentu ...
- Survey Finds Global Brands Are Consolidating Ad Servers
Real-Time Daily, Tobi Elkin - Monday, December 5, 2016
A new survey finds that global brands are consolidating their roster ...
- Crocs Personalizes Emails For Shoe-Shopping Parents
Email Marketing Daily, Jess Nelson - Thursday, December 1, 2016
Crocs has built an email subscriber list of more than 2 milli ...
- Crispin Porter Splits With Turkish Airlines Ahead Of Global Review
Around the Net In MAD London, Sean Hargrave - Thursday, December 1, 2016
After winning the account in 2013, the agency had informed the clie ...