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Results for advertising 2.0
Audience-Based TV Is On The Horizon
Online Spin, Cory Treffiletti - Wednesday, September 18, 2013
In 10 years, TV will be bought through audiences, not ratings. It's ...
Can Responsive Design Provide Scale To Native Advertising?
Online Spin, Cory Treffiletti - Wednesday, May 15, 2013
The question facing most marketers is one of scale, and probably the ...
Wait, That Was Supposed To Be My Life!
Raw, Karl Greenberg - Tuesday, March 12, 2013
The presentation I enjoyed most at SXSWi was "Anarchist to Sell-Out: Punks ...
Nike Advertises on DailyCandy
Marketing Daily, Karl Greenberg - Friday, November 30, 2012
Nike has launched a program with DailyCandy on the latter's "31 Days ...
Marketers: Give Us More Digital For Ads
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Digital marketing shop Adform says research done during ad:tech New York, suggests ...
Vibrant Media Launches Mosaic Platform
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Vibrant Media is making mosaics. Actually, "Mosaic," to be formal about it. ...
Audi Gets Jiggy With Snake Canyon
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
Evel Knievel is back. Okay, no he isn't, but his famous Snake ...
The ANA Urges ICANN On 'Do Not Sell'
Marketing Daily, Karl Greenberg - Tuesday, February 28, 2012
The Association of National Advertisers (ANA) and the Coalition for Responsible Domain ...
Gamers: More Social, Receptive To Ads
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
Ads tied to games in social media sites have become more influential ...
Just An Online Minute... Alright Stop! CollADborate And Listen!
Just An Online Minute, Kelly Samardak - Friday, October 1, 2010
This party post brought to you by AdvilPM and G2, the low-calorie ...
IAB Readying Next Phase Of Privacy Self-Regulation: Compliance
Online Media Daily, Wendy Davis - Thursday, September 16, 2010
The Interactive Advertising Bureau is expected to roll out the next phase ...
Study: Kids Are Web Experts, But Still Tripped Up By Ads
Online Media Daily, Mark Walsh - Monday, September 13, 2010
A new report by usability experts Nielsen Norman Group confirms what many ...
Online Ad Biz - Perceptions vs. Reality
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, August 3, 2010
This past weekend, the Wall Street Journal published a thorough report on ...
Anatomy Of An Attempted Malware Scam
Online Media Daily, Julia Casale-Amorim - Monday, August 2, 2010
The display media segment is the newest target of malvertising, the latest ...
IAB To FTC: The Kids Are Alright
Online Media Daily, Wendy Davis - Wednesday, July 14, 2010
The Interactive Advertising Bureau is asking the Federal Trade Commission to refrain ...
Ad Industry Must Mitigate Risk
Online Media Daily, Laurie Sullivan - Wednesday, July 14, 2010
Did you know that unknowingly passing personally identifiable information to a third-party ...
Finding Digital Blind Spots
Online Media Daily, Thomas Pace - Thursday, March 25, 2010
Digital advertising is a complex business. Selling, trafficking and billing often vast ...
Sources: Twitter Ad Platform Quite Google-Like
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 26, 2010
Want to know how Twitter's highly-anticipated ad platform is going to look ...
Keeping Mayflies On Life Support (And Other Challenges Facing Twitter Ads)
The Social Graf, John Capone - Tuesday, February 23, 2010
Once Twitter does finally incorporate sponsored tweets, or what some like to ...
Why The New IAB Guidelines Are Good For Everyone
Online Media Daily, Jim Ewel - Thursday, January 21, 2010
The IAB and 4A recently published draft version 3.0 of their standard ...
Forrester: Few Brands Make Just One Stop For Interactive Shops
Online Media Daily, Gavin O'Malley - Tuesday, December 8, 2009
Despite the appeal of one agency handling all of a brand's digital ...
IAB Ready To Usher In New Year
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, December 8, 2009
While 2009 was no bowl of roses for the ad industry, it ...
Online Media Daily, George Simpson - Friday, November 20, 2009
If you have ever been to an Apple retail store, everybody there ...
The Audience In The Media Ecosystem
Online Media Daily, Jaffer Ali - Wednesday, September 9, 2009
In a media ecosystem, we have content creators, publishers/media owners, networks, agencies, ...
Yahoo VP Sees 'Green Shoots' In Economy
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, August 11, 2009
Could the worst be behind us? Yahoo VP of ad platform strategy ...
Disney Tracking Effectiveness Of Online Ads Not Clicked On
Around the Net In Online Marketing, Gavin O'Malley - Monday, July 27, 2009
Disney Media Networks -- which includes ABC, ESPN, ABC Family and Disney ...
Goodbye, Platform-A; Hello, AOL Advertising
Online Media Daily, Gavin O'Malley - Friday, July 24, 2009
Bid adieu to Platform-A -- at least in name. AOL announced Friday ...
Moore Elected IAB Chairman
Online Media Daily, - Thursday, June 25, 2009
David Moore, chairman and founder of 24/7 Real Media, has been elected ...
NBCU And Microsoft Team Up To Sell TV Online
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 18, 2009
Blurring the lines between TV and online advertising, NBC Universal and Microsoft ...
Just An Online Minute... It's The Great Advertising Pumpkin, Tina Brown!
Just An Online Minute, Kelly Samardak - Thursday, June 11, 2009
The Daily Beast's Tina Brown strikes me as a badass. I like ...
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