- Edwards Blames Soaring Drug Prices On Ad Costs
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 31, 2007
While introducing components of a broad healthcare plan at a stump spee ...
- JWT's Jeffrey: Where's The Loyalty?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 31, 2007
The advertising industry has entered an era of "rampant promiscuity" in whi ...
- Reynolds Targets Freezer Enthusiasts With New Wrap
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 31, 2007
Reynolds is introducing Handi-Vac Vacuum Sealer--a $9.99 portable device that reduces freez ...
- Enclave Is A Hit, So GM Cuts Production
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 31, 2007
The tight supply of Enclaves--a so-called crossover utility vehicle that has beco ...
- Fox Almost Sold Out Of Super Bowl Time
Around the Net In Media, William Spain - Wednesday, October 31, 2007
Fox has almost sold out ad time for the Super Bowl ...
- Portland TV Cashes In On Political Spots
Around the Net In Media, William Spain - Wednesday, October 31, 2007
With a week to go before its off-year election, TV stations ...
- Kellogg To Boost Ad Spending
Around the Net In Media, William Spain - Wednesday, October 31, 2007
Kellogg will spend more on advertising to market new products and boo ...
- Citi Ads Focus On Experiences Its Card Can Make Happen
Marketing Daily, Tanya Gazdik - Wednesday, October 31, 2007
[Financial Services] Spots center on one question, "What's your story?," and sh ...
- LG's Twist On Appliance Upgrades: Do It For The Heck Of It
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2007
[Electronics] The campaign derives from internal research suggesting that consumers are frequent ...
- NBC's IGA Deal Expands Reach Into Video Games
MediaDailyNews, Wayne Friedman - Wednesday, October 31, 2007
Moving more into off-TV media platforms, NBC Universal will begin selling advertisi ...
- Media X: Scare Tactics
MediaDailyNews, Jack Feuer - Wednesday, October 31, 2007
Here we are on Halloween, and it's fitting -- and chilling ...
- Meow Mix Acatemy Offers Feline Events To Humans
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 30, 2007
More than 50,000 people have experienced the 11-city Meow Mix Acatemy to ...
- Realtors Ad Budgets Squeezed By Housing Slump
Around the Net In Media, William Spain - Tuesday, October 30, 2007
Squeezed by a soft housing market and tight budgets, real estate agen ...
- New Study Says Successful Ads Tell Stories
Around the Net In Brand Marketing, Thom Forbes - Monday, October 29, 2007
Advertisements that tell a branding story work better than ads that foc ...
- Publicis Revenue Rises; Sticks To Targets
Around the Net In Media, William Spain - Monday, October 29, 2007
Publicis posted a 4.6% rise in its underlying third-quarter revenue and ...
- Edwards Wants Action On Drug Ads
Around the Net In Media, William Spain - Monday, October 29, 2007
Democratic presidential contender John Edwards says that drug companies should have ...
- Block-Verk To Head Promax
MediaDailyNews, - Monday, October 29, 2007
Promax/BDA, the promotion advertising association, has named trade industry publisher Jonathan Block-Ve ...
- Wendy's To Beef Up Advertising, Marketing
MediaDailyNews, David Goetzl - Monday, October 29, 2007
While Wendy's itself might be on the market soon, the head ...
- Sony Gets in the Game
OMMA Magazine, Mark Walsh - Wednesday, October 31, 2007
Advertising in video games is no longer a novelty. The emerging catego ...