- After 2 Years, Gap Returns To TV Advertising
Marketing Daily, - Thursday, October 15, 2009
After a two-year hiatus, Gap Inc. says it is returning to ...
- Just An Online Minute... Hearst Magazines Imports Italy, Hangovers
Just An Online Minute, Kelly Samardak - Thursday, October 15, 2009
Just when I think I'm about to go to just another campai ...
- Bill Directs FCC To Regulate Loud Ads
Marketing Daily, - Thursday, October 15, 2009
U.S. Rep. Anna Eshoo (D-Calif.) wants the Federal Communications Commission to regula ...
- Report: Interpublic To Merge Lowe With Deutsch
MediaDailyNews, - Thursday, October 15, 2009
Interpublic Group is expected to merge two Lowe's New York office wi ...
- Bill Directs FCC To Regulate Loud Ads
MediaDailyNews, - Wednesday, October 14, 2009
Rep. Anna Eshoo (D-CA) wants the Federal Communications Commission regulate loud commerci ...
- Judy Kenny To Twentieth TV Ad Chief
MediaDailyNews, Wayne Friedman - Wednesday, October 14, 2009
Retiring head of advertising sales at Twentieth Television Bob Cesa will gi ...
- Blackhawks, Bears Play Together In Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
Chicago's venerable football and hockey teams -- the Bears and the Blackhaw ...
- Viral VW Ads Test 'Fun Theory'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
...
- Fast Food Efforts Fail To Hit The Spot
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
Emily Bryson York and Jeremy Mullman remind us that Burger King h ...
- Striking New Levi's Ads Attempt To Revive Flagging Brand
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
...
- Nexstar Targets Local TV Advertisers Using Its Own Airwaves
MediaDailyNews, Wayne Friedman - Monday, October 12, 2009
Nexstar Broadcasting has taken the rare step of using its own airwav ...
- Social Media Dashboard Aggregates Data
Online Media Daily, Laurie Sullivan - Tuesday, October 13, 2009
Casual squawkers on Facebook, Twitter, Yelp and other online social sites ha ...
- 8% of Internet Users Account for 85% of all Clicks
Research Brief, Jack Loechner - Tuesday, October 13, 2009
The results of an update to the comScore highly publicized "Natural Bo ...
- 5 Factors That Will Determine Future Ad Spend
On Media, Diane Mermigas - Friday, October 9, 2009
Some optimistic ad forecasts have been made in a vacuum, without taki ...
- 12-Year-Old Creates Commercial For New Wii Game In U.K.
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
...
- Ford Launching Ads Without Brand-New Cars To Show Off
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
...
- Just An Online Minute... Adversity Celebrates One Year Of Diversifying Your People Portfolio
Just An Online Minute, Kelly Samardak - Thursday, October 8, 2009
These are the events I love to cover. There is no pretens ...
- Ad Trends Signal Shift To Media Quality
Marketing Daily, Fred Geyer - Thursday, October 8, 2009
The most recent advertising spending data has lessons that should make lar ...
- Viewers Dislike Video Ads, Prefer Short Pre-Rolls
MediaDailyNews, Wayne Friedman - Wednesday, October 7, 2009
Internet video users distrust and dislike online commercials -- even if th ...
- Negative Words Prove To Be Catchy
Research Brief, Jack Loechner - Thursday, October 8, 2009
Subliminal images, images shown so briefly that the viewer does not conscious ...
- More Ads For Basic Brands As Shoppers Spend Less
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
...
- Coke Vitamin Drink Ads Canned By UK Ad Watchdog
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
...
- McDonald's, Comcast Multicultural Award Winners
Marketing Daily, - Tuesday, October 6, 2009
Now in its ninth year, the awards recognize Association of National Advertise ...
- Puffery In Ads Is Slippery Slope, Panel Finds
Marketing Daily, Karl Greenberg - Tuesday, October 6, 2009
At the "Best Puffery Panel in the Universe" at the BBB's Nation ...
- Addressable Ads: GroupM Taps TidalTV
MediaDailyNews, David Goetzl - Tuesday, October 6, 2009
As it looks to experiment further with addressable advertising, GroupM has ink ...
- Crossing The Rubicon: Die Is Cast With Bid To Become The Google Of Online Display
Online Media Daily, Joe Mandese - Wednesday, October 7, 2009
The Rubicon Project, one of a spate of technology-focused companies that ha ...
- Chili's Revives 'Baby Back' Jingle; Revamps Popular Menu Items
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 6, 2009
...
- FTC Plans Effort To Educate Kids About Advertising
Marketing Daily, Karl Greenberg - Monday, October 5, 2009
"The distinction between ads and other content is often blurred to t ...
- FTC Clamps Down On Ad Testimonials
Marketing Daily, Karl Greenberg - Monday, October 5, 2009
Mary Engle, associate director of ad practices at the commission, speaking ...
- Adcolor Strengthens Diversity Efforts
MediaDailyNews, - Monday, October 5, 2009
The Adcolor Industry Coalition wants to strengthen diversity retention throughout the marketi ...