- Columnist Larry Magid: Advertising Becoming More Invasive
Around the Net In Brand Marketing, Thom Forbes - Monday, November 30, 2009
...
- Next Up: Tweetable Advertisements
Around the Net In Media, Fern Siegel - Sunday, November 29, 2009
Publishers of editorial content have included tags that let readers retweet, Di ...
- How Do You Measure Coverage? Is There Really A 'Map' For That?
Metrics Insider, Jodi McDermott - Friday, November 27, 2009
Keep your eyes open for the cell phone commercial war going ...
- Media X: Cruel To Be Kind
MediaDailyNews, Jack Feuer - Tuesday, November 24, 2009
At the 11th hour of this short-lived but proudly caustic column, ...
- Bloomberg Seeks Shop for Major Marketing Push
Around the Net In Media, Joan Voight - Sunday, November 22, 2009
Bloomberg has reached out to several large global ad agencies to devel ...
- Huffington Post Increases Advertising, Revenue Streams
On Media, Diane Mermigas - Friday, November 20, 2009
Arianna Huffington says she will not charge consumers for content, and th ...
- Mag Bag: PGA Says Ad Pages Jump 19% in 4Q
MediaDailyNews, Erik Sass - Thursday, November 19, 2009
The first glimmers of a print turnaround may be evident. One ...
- Offerpal Publishes New Ad Policies
Online Media Daily, - Friday, November 20, 2009
Offerpal Media, which recently came under fire for allegedly running scam offe ...
- Microsoft Targets Television Advertisers For Xbox Live, Embeds Nielsen Measurement In-Game
Online Media Daily, Laurie Sullivan - Thursday, November 19, 2009
Supported by Nielsen, Microsoft unveiled the first pilot Thursday on the seco ...
- Coors Scores Ads On TiVo's NFL Coverage
MediaDailyNews, Wayne Friedman - Wednesday, November 18, 2009
Touch that NFL programming on your TiVo remote -- in any w ...
- Nielsen Study Touts Mall Ad Effectiveness
MediaDailyNews, Erik Sass - Wednesday, November 18, 2009
While retailers are hoping shoppers will begin returning to stores as t ...
- Mother Nature Net Flies With AirTran
MediaDailyNews, David Goetzl - Wednesday, November 18, 2009
AirTran Airways said it has begun offering seat-back advertising on its jet ...
- NBC, Cox: Dynamic Ad Inserts Add Value
MediaDailyNews, Wayne Friedman - Tuesday, November 17, 2009
Cox and NBC started another test in which TV commercials of tradition ...
- Unilever, J&J: Talk Back to the TV
Around the Net In Media, Joan Voight - Monday, November 16, 2009
Companies such as Unilever, Johnson & Johnson and Kraft Foods are increasing ...
- Just An Online Minute... The 2009 Advertising Hall Of Achievement Is Lined With Body Bags
Just An Online Minute, Kelly Samardak - Tuesday, November 17, 2009
Today I was ready on time. So on time, I was (tha ...
- Publicis Chief: No Free Digital Media
On Media, Diane Mermigas - Monday, November 16, 2009
Advertising will not pay the freight for digital media, like it h ...
- Kids' TV Advertisers: The Message In And Out Of Your Mouth
TV Watch, Wayne Friedman - Tuesday, November 17, 2009
You may believe that poor people are the thinnest people around, especial ...
- New Congressional Bill: Smackdown On Kids' TV Ads
MediaDailyNews, David Goetzl - Friday, November 13, 2009
A leading ad industry trade group is dyspeptic over a congressional bi ...
- Warner, FreeWheel Ink Deal To Place, Track Ads At Music Sites, Platforms
MediaDailyNews, Laurie Sullivan - Friday, November 13, 2009
Music labels have moved closer to making money from digital videos onlin ...
- Facebook Targeting Fans' 'Connections'
Marketing Daily, - Friday, November 13, 2009
To help marketers boost their reach on Facebook, the company has add ...
- Ad Execs Feel Less NFL May Be More
MediaDailyNews, David Goetzl - Thursday, November 12, 2009
Do NFL broadcasters want the league to add two more regular-season game ...
- Google Unveils DFA Analytics, Integrates Ad Planner For Advertisers
Online Media Daily, Laurie Sullivan - Thursday, November 12, 2009
Google's continued investment in DoubleClick's ad-serving platform to support advertisers and agenci ...
- Microsoft's Massive Teams With ComScore To Measure Gaming Ads' Effectiveness
Online Media Daily, Gavin O'Malley - Thursday, November 12, 2009
Microsoft's Massive in-game ad business has tapped comScore to glean greater insig ...
- 'Modern Warfare 2' Sells 7 Million Copies In 24 Hours
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 12, 2009
Beth Snyder Bulik writes that it "looks like a marketing mission accomplish ...
- FDA Ponders Rules For Online Pharma Ads
Marketing Daily, - Wednesday, November 11, 2009
The Food and Drug Administration will convene a two-day meeting Nov. ...
- Screenvision Reps Ads On Campus
MediaDailyNews, David Goetzl - Wednesday, November 11, 2009
Screenvision said it has renewed a deal to serve as the in-theat ...
- Telco Operators Can Utilize Yellow Pages On TV
MediaDailyNews, - Tuesday, November 10, 2009
IPTV content provider Telechannel is making Yellow Pages available to all tel ...
- Media X: Choke. Gag. Repeat.
MediaDailyNews, Jack Feuer - Tuesday, November 10, 2009
This week, I invite you all to join me in beating t ...
- Paper Trail: 'The Week' Guarantees Ad Recall
MediaDailyNews, Erik Sass - Tuesday, November 10, 2009
Making a classic ad pitch to advertisers themselves, The Week magazine ...
- FTC Urged To Clamp Down On Data Collection Online
Online Media Daily, Wendy Davis - Tuesday, November 10, 2009
Privacy advocates are renewing calls for the Federal Trade Commission to impo ...