- 'NYT,' 'WSJ' Battle For Luxury Advertisers
Around the Net In Media, Fern Siegel - Sunday, February 28, 2010
How much of a threat does The Wall Street Journal's New Yo ...
- 10 Marketing Ideas That Changed Everything
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
Every now and then, a marketing idea comes along that not on ...
- Diageo Ready To Spend Again; Says Promotions Have Hit Bottom
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
After 18 months of reduced advertising expenditures and discounting, the president ...
- 4As Bringing Groups Together To Revamp Ad Industry
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
...
- Snippets On TV Ad Budgets and Digital Buys
Research Brief, Jack Loechner - Friday, February 26, 2010
A joint ANA and Forrester Research survey of more than 100 nation ...
- Rothenberg: 'Forces Out To Destroy Interactive Advertising'
Online Media Daily, Laurie Sullivan - Wednesday, February 24, 2010
There are efforts underway to regulate online behavioral advertising. Proposals making the ...
- Interactive, VOD Ads On Rise
Around the Net In Media, Fern Siegel - Wednesday, February 24, 2010
In 2010, three key areas will start to show critical momentum: interacti ...
- WildTangent Gives Brands Ad Platform To Reward Gamers
Online Media Daily, Laurie Sullivan - Tuesday, February 23, 2010
WildTangent introduced an advertising platform Tuesday giving marketers a way to rewa ...
- Google Moves DoubleClick Into Next Generation Of Display Ad-Serving
Online Media Daily, Laurie Sullivan - Monday, February 22, 2010
The advertising display industry continues to go through massive change in ter ...
- Just An Online Minute... Guvera Launches Brand Supported Free Music Site With Alice Cooper And The Bravery
Just An Online Minute, Kelly Samardak - Friday, February 19, 2010
Last night Guvera threw a party just for me - with music ...
- Just An Online Minute... Who Knew Rum Was The Young Urban Perfectionist's Drink?
Just An Online Minute, Kelly Samardak - Thursday, February 18, 2010
I do like piña coladas, but I am not into getting caug ...
- Online Video Gets Ad Exchange
Around the Net In Media, Fern Siegel - Tuesday, February 16, 2010
Ad exchanges are coming to the more complex and fractured world ...
- Media Helps Combat Child Obesity
Around the Net In Media, Fern Siegel - Monday, February 15, 2010
Food marketing is likely to get renewed attention in Washington over t ...
- TidalTV Raising More Capital, Comcast Invests
MediaDailyNews, David Goetzl - Tuesday, February 16, 2010
Baltimore-based TidalTV, which is looking to expand further into addressable TV advertisin ...
- Site Specific: Nielsen, ANA Test New Individual TV Ratings
MediaDailyNews, Wayne Friedman - Thursday, February 11, 2010
Marketers requesting more specific TV commercial ratings may have their wish grante ...
- Ad Cos. Hit With Racial Discrimination Suit
Around the Net In Media, Fern Siegel - Thursday, February 11, 2010
Cyrus Mehri, a civil-rights lawyer, he is filing charges against ad compani ...
- Doritos Spot Wins Hulu AdZone
Online Media Daily, - Wednesday, February 10, 2010
Doritos' "House Rules" ad was the best-liked and Mars' Snickers ad featuri ...
- Aegis' Scordato Jumps To T3
MediaDailyNews, - Wednesday, February 10, 2010
Adrienne Scordato, vice president-director of coprorate communications at Aegis Media North Ameri ...
- Doritos Spot Sets Record, Most-Watched Ever
MediaDailyNews, Wayne Friedman - Tuesday, February 9, 2010
This past Super Bowl was the most-watched TV show of all ti ...
- What's Black And Yellow And A Wee Bit Smaller?
MediaDailyNews, Joe Mandese - Wednesday, February 10, 2010
The answer? The Yellow Pages. At least, that 's what Yell, ...
- Lindstrom: Brands Should Strive For Imperfection
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 9, 2010
Buyology author Martin Lindstrom says its time to rethink t ...
- Most Meaningful: Snickers. Least: GoDaddy
Marketing Daily, Karl Greenberg - Monday, February 8, 2010
According to Andrew Graff, CEO of Allen & Gerritsen, "The ads th ...
- All Advertising Is Based On Engagement
Online Spin, Joe Marchese - Tuesday, February 9, 2010
I don't think one can argue that all advertising is based ...
- Granny-Bashing Sweet For Snickers Super Bowl Spot
Around the Net In Brand Marketing, Thom Forbes - Monday, February 8, 2010
Everybody and her grandmother were weighing in on their favorite Super Bo ...
- Worst Super Bowl Party? Letterman Joins Leno For Comedy Promo
MediaDailyNews, Wayne Friedman - Monday, February 8, 2010
The biggest Super Bowl TV commercial surprise didn't come from its payi ...
- The Scrap Over Advocacy Ads
Online Spin, Kendall Allen - Monday, February 8, 2010
The Super Bowl frees us up to shamelessly marvel at bigness. Spor ...
- Will Google's Super Bowl Ad Backfire?
PolicyBlog, Wendy Davis - Monday, February 8, 2010
For years consumer advocates have warned that Google poses a threat ...
- The Super Bowl's Top 10 Animal Spokespeople
Around the Net In Brand Marketing, Thom Forbes - Friday, February 5, 2010
As Anheuser-Busch quickly rediscovered when it hinted that its Clydesdales might st ...
- Study: Mobile Campaigns More Effective (But Still Present Buying Difficulties)
Online Media Daily, Mark Walsh - Thursday, February 4, 2010
Mobile video is still emerging but shows strength in boosting brand favorabilit ...
- The Skinny On Pool's First Dip: Users Want To Pick Their Own Pre-Roll
Online Media Daily, Joe Mandese - Thursday, February 4, 2010
After 16 months of testing, more than 230,000 hours of analysis a ...