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Results for September 2010
FCC To Advertisers: Turn The Volume Down!
MediaDailyNews, David Goetzl - Thursday, September 30, 2010
Advertisers may soon have the volume turned down. The Senate has passed ...
'Boston Globe' To Erect Pay Wall For News Site, Ad Platform Remains Free
MediaDailyNews, Gavin O'Malley - Thursday, September 30, 2010
The New York Times
The Boston Globe
announced plans ...
NBCU Honcho Likens New Content Model To Pushing Drugs To Addicted Kids
MediaDailyNews, Joe Mandese - Thursday, September 30, 2010
On the eve of its merger with cable and broadband giant Comcast ...
ABC Creates New Local Ad Inventory Exchange System
MediaDailyNews, Wayne Friedman - Wednesday, September 29, 2010
For the first time, ABC Television Network is creating a new local ...
Rainbow Media Taps BlackArrow For VOD Ad Trial
MediaDailyNews, Fern Siegel - Wednesday, September 29, 2010
Rainbow Media, which operates various cable channels, including AMC, IFC, Sundance, Wedding ...
New Devices Mean New Ad Models For Demanding Consumers
MediaDailyNews, David Goetzl - Wednesday, September 29, 2010
With content on wireless devices growing exponentially, marketers have a chance to ...
VivaKi 'Pool' Finds Users Also Like To Select Ads For Short-Form Video
Online Media Daily, Joe Mandese - Thursday, September 30, 2010
The Pool, the new advertising research and development think tank created by ...
Don Draper Goes to TED: 'Ads Worth Spreading' Challenge to Video Advertisers Announced
VidBlog, Steve Smith - Thursday, September 30, 2010
Okay vid-dweebs. We know you are pretty smart. Codecs, player design, ad ...
You Can't Have It Both Ways, It Seems
Marketing Daily, Vanessa Horwell - Wednesday, September 29, 2010
Why is it okay to publicize men's sexual needs, but not wome ...
LogicLab Taps Mendelson As Ad Sales VP
MediaDailyNews, - Tuesday, September 28, 2010
LogicLab, a marketing analytics company, has hired Vicki Mendelson as vice president, ...
Why Advertising's Future Might Be Too Futuristic For Advertisers
SearchBlog, Laurie Sullivan - Wednesday, September 29, 2010
I'm not convinced advertisers are ready for the future of advertising, where ...
Top Marketers Preach Rewarding Creativity
MediaDailyNews, David Goetzl - Monday, September 27, 2010
Russ Klein, former global marketing chief at Burger King, has bottom-line advice ...
Internet Users Want Free, Ad-Supported Music
MediaDailyNews, Erik Sass - Monday, September 27, 2010
Most consumers don't want to pay for music they listen to using ...
Nielsen: IPad Users More Open To Ads
MoBlog, Mark Walsh - Tuesday, September 28, 2010
The iPad certainly hasn't lacked for hype, starting with Apple CEO Steve ...
Why Advertising Is Really NOT Content
Online Spin, Joe Marchese - Tuesday, September 28, 2010
Dave, Dave, Dave, you got me all wrong with your rebuttal column ...
Vote For The Worst Ad In America 2010
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
Online's Ad Challenge: Branding on The Web
Around the Net In Media, Fern Siegel - Sunday, September 26, 2010
The Web generated $22 billion in 2009 in the U.S. alone, according ...
Commercial Confusion Across Demos, 21% Always Stumped
MediaDailyNews, Wayne Friedman - Friday, September 24, 2010
Marketers may have bigger issues than TV viewers who fast-forward through commercials. ...
Advertising at the College Level
Notes from the Digital Frontier, Chris - Thursday, September 16, 2010
One online campaign I remember vividly from last year was the Victoria's ...
Local Ad Revenues Showing 19.6% CAGR Through 2014
Research Brief, Jack Loechner - Monday, September 27, 2010
According to the BIA/Kelsey U.S. Local Media Annual Forecast (2009-2014), the U.S. ...
Silverman's Electus Creates Shows For BET, MTV
Around the Net In Media, Fern Siegel - Friday, September 24, 2010
Ben Silverman's new production company Electus will be creating a reality contest ...
Can Facebook Make Web 'Perfect' Ad Medium?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 23, 2010
Unlike AOL, Yahoo, or even Google, Facebook is positioned to turn the ...
News You Can Booze: Advertisers Want Back Into College Papers
MediaDailyNews, Erik Sass - Wednesday, September 22, 2010
Representatives from several advertising industry groups and student newspaper publishers are asking ...
Wait, Let Me See That Ad Again...
Mobile Insider, Steve Smith - Thursday, September 23, 2010
A funny thing happened on the way to the focus group research ...
Advertising IS Content
Online Spin, Dave Morgan - Thursday, September 23, 2010
I'm going to have some fun today and, hopefully, stir up a ...
Commercials Confuse Many Viewers
Around the Net In Media, Fern Siegel - Wednesday, September 22, 2010
A new AdweekMedia/Harris Poll says significant numbers of viewers find TV commercials ...
AdSafe Launches Supply-Side System, Intends To Preempt Brand Friction
Online Media Daily, Joe Mandese - Wednesday, September 22, 2010
Online ad security firm AdSafe Media this morning unveiled "Network Monitor," a ...
Custom Online Video Drives Higher Brand Awareness, Dynamic Logic Study Finds
Online Media Daily, Gavin O'Malley - Monday, September 20, 2010
Which works better: Repurposed TV ads or ads developed specifically for the ...
Advertising Is NOT Content
Online Spin, Joe Marchese - Tuesday, September 21, 2010
With apologies to soap operas, advertising is not content. How can I ...
CBS: Strong, But Changing Ad Climate, Powerful Retrans Fees
MediaDailyNews, Wayne Friedman - Friday, September 17, 2010
Strong advertising results continue at CBS -- especially at its TV stations ...
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