- FCC To Advertisers: Turn The Volume Down!
MediaDailyNews, David Goetzl - Thursday, September 30, 2010
Advertisers may soon have the volume turned down. The Senate has pass ...
- 'Boston Globe' To Erect Pay Wall For News Site, Ad Platform Remains Free
MediaDailyNews, Gavin O'Malley - Thursday, September 30, 2010
Following in The New York Times' footsteps, The Boston Globe announced pla ...
- NBCU Honcho Likens New Content Model To Pushing Drugs To Addicted Kids
MediaDailyNews, Joe Mandese - Thursday, September 30, 2010
On the eve of its merger with cable and broadband giant Comca ...
- ABC Creates New Local Ad Inventory Exchange System
MediaDailyNews, Wayne Friedman - Wednesday, September 29, 2010
For the first time, ABC Television Network is creating a new loc ...
- Rainbow Media Taps BlackArrow For VOD Ad Trial
MediaDailyNews, Fern Siegel - Wednesday, September 29, 2010
Rainbow Media, which operates various cable channels, including AMC, IFC, Sundance, Weddi ...
- New Devices Mean New Ad Models For Demanding Consumers
MediaDailyNews, David Goetzl - Wednesday, September 29, 2010
With content on wireless devices growing exponentially, marketers have a chance ...
- VivaKi 'Pool' Finds Users Also Like To Select Ads For Short-Form Video
Online Media Daily, Joe Mandese - Thursday, September 30, 2010
The Pool, the new advertising research and development think tank created ...
- Don Draper Goes to TED: 'Ads Worth Spreading' Challenge to Video Advertisers Announced
VidBlog, Steve Smith - Thursday, September 30, 2010
Okay vid-dweebs. We know you are pretty smart. Codecs, player design, ...
- You Can't Have It Both Ways, It Seems
Marketing Daily, Vanessa Horwell - Wednesday, September 29, 2010
Why is it okay to publicize men's sexual needs, but not wome ...
- LogicLab Taps Mendelson As Ad Sales VP
MediaDailyNews, - Tuesday, September 28, 2010
LogicLab, a marketing analytics company, has hired Vicki Mendelson as vice presiden ...
- Why Advertising's Future Might Be Too Futuristic For Advertisers
SearchBlog, Laurie Sullivan - Wednesday, September 29, 2010
I'm not convinced advertisers are ready for the future of advertising, whe ...
- Top Marketers Preach Rewarding Creativity
MediaDailyNews, David Goetzl - Monday, September 27, 2010
Russ Klein, former global marketing chief at Burger King, has bottom-line advi ...
- Internet Users Want Free, Ad-Supported Music
MediaDailyNews, Erik Sass - Monday, September 27, 2010
Most consumers don't want to pay for music they listen to usi ...
- Nielsen: IPad Users More Open To Ads
MoBlog, Mark Walsh - Tuesday, September 28, 2010
The iPad certainly hasn't lacked for hype, starting with Apple CEO Ste ...
- Why Advertising Is Really NOT Content
Online Spin, Joe Marchese - Tuesday, September 28, 2010
Dave, Dave, Dave, you got me all wrong with your rebuttal colu ...
- Vote For The Worst Ad In America 2010
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
...
- Online's Ad Challenge: Branding on The Web
Around the Net In Media, Fern Siegel - Sunday, September 26, 2010
The Web generated $22 billion in 2009 in the U.S. alone, accordi ...
- Commercial Confusion Across Demos, 21% Always Stumped
MediaDailyNews, Wayne Friedman - Friday, September 24, 2010
Marketers may have bigger issues than TV viewers who fast-forward through commercial ...
- Advertising at the College Level
Notes from the Digital Frontier, Chris - Thursday, September 16, 2010
One online campaign I remember vividly from last year was the Victoria ...
- Local Ad Revenues Showing 19.6% CAGR Through 2014
Research Brief, Jack Loechner - Monday, September 27, 2010
According to the BIA/Kelsey U.S. Local Media Annual Forecast (2009-2014), the U. ...
- Silverman's Electus Creates Shows For BET, MTV
Around the Net In Media, Fern Siegel - Friday, September 24, 2010
Ben Silverman's new production company Electus will be creating a reality conte ...
- Can Facebook Make Web 'Perfect' Ad Medium?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 23, 2010
Unlike AOL, Yahoo, or even Google, Facebook is positioned to turn t ...
- News You Can Booze: Advertisers Want Back Into College Papers
MediaDailyNews, Erik Sass - Wednesday, September 22, 2010
Representatives from several advertising industry groups and student newspaper publishers are aski ...
- Wait, Let Me See That Ad Again...
Mobile Insider, Steve Smith - Thursday, September 23, 2010
A funny thing happened on the way to the focus group resear ...
- Advertising IS Content
Online Spin, Dave Morgan - Thursday, September 23, 2010
I'm going to have some fun today and, hopefully, stir up ...
- Commercials Confuse Many Viewers
Around the Net In Media, Fern Siegel - Wednesday, September 22, 2010
A new AdweekMedia/Harris Poll says significant numbers of viewers
find ... - AdSafe Launches Supply-Side System, Intends To Preempt Brand Friction
Online Media Daily, Joe Mandese - Wednesday, September 22, 2010
Online ad security firm AdSafe Media this morning unveiled "Network Monitor," ...
- Custom Online Video Drives Higher Brand Awareness, Dynamic Logic Study Finds
Online Media Daily, Gavin O'Malley - Monday, September 20, 2010
Which works better: Repurposed TV ads or ads developed specifically for t ...
- Advertising Is NOT Content
Online Spin, Joe Marchese - Tuesday, September 21, 2010
With apologies to soap operas, advertising is not content. How can ...
- CBS: Strong, But Changing Ad Climate, Powerful Retrans Fees
MediaDailyNews, Wayne Friedman - Friday, September 17, 2010
Strong advertising results continue at CBS -- especially at its TV statio ...