- JetBlue Launches 'NonStop' Boston Campaign
Marketing Daily, - Saturday, April 16, 2011
A character called Mr. Nonstop has the leading role in an ...
- Yearbooks: Interactive Ads Kick Up Memories
MediaDailyNews, David Goetzl - Friday, April 15, 2011
High school and college yearbooks can now utilize video, opening up ...
- Lerner To Booyah Prez, Shehan Sticks With SpotXchange
Online Media Daily, - Friday, April 15, 2011
Denver-based Booyah Online Advertising has promoted Troy Lerner from vice president ...
- Invidi Raises $49 Million, Puts Software In DirecTV DVRs
MediaDailyNews, Fern Siegel - Thursday, April 14, 2011
Invidi Technologies has completed its $49 million D round of funding. T ...
- Newspaper Ads Still Guide Shopping
MediaDailyNews, Erik Sass - Wednesday, April 13, 2011
Whatever their financial woes, print newspaper advertising is still a trusted sour ...
- Online Ad Revenue Hits $26 Billion In 2010
Online Media Daily, Mark Walsh - Wednesday, April 13, 2011
After a down year in 2009, U.S. online ad spending rebounded ...
- Goodby, Silverstein Tops Webby Nominees
Online Media Daily, - Wednesday, April 13, 2011
San Francisco-based Goodby, Silverstein & Partners grabbed 10 nominations for the 15 ...
- 'Oprah' To Pull In $1 Million For 30-Sec Finale Spots
MediaDailyNews, Wayne Friedman - Tuesday, April 12, 2011
The finale of syndicated series "The Oprah Winfrey Show" is poised ...
- Local TV Should Issue Social Ad Memo
On Media, Diane Mermigas - Friday, April 8, 2011
The latest ad spending numbers point to new vulnerability in TV station ...
- Ad Spending Set To Rise, Especially Online
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
Ad spending in the U.S. is heading up. New forecasts from Public ...
- Symphony Unveils Cross-Media Service, Names Manish Bhatia CEO
MediaDailyNews, - Monday, April 11, 2011
Symphony Technology Group this morning announced the launch of Symphony Advanced Medi ...
- Kantar Begins Reporting Paid Search, Amazon Dominates Spending
Online Media Daily, Joe Mandese - Monday, April 11, 2011
eCommerce retailer Amazon.com is the top paid-search advertiser in the U.S., b ...
- Criteo's Coleman Studies Ad Performance
Online Media Daily, Laurie Sullivan - Friday, April 8, 2011
Greg Coleman, former Huffington Post president and chief revenue officer, took t ...
- Blinkx Acquires Burst For $30 Million
Online Media Daily, Gavin O'Malley - Friday, April 8, 2011
Signaling market consolidation, video indexing and ad company Blinkx has agreed ...
- NebuAd Loses Round In Privacy Lawsuit
Online Media Daily, Wendy Davis - Friday, April 8, 2011
Consumers suing the defunct behavioral advertising company NebuAd scored a victory th ...
- Mount Airy Casino Launches $5.6 Million Campaign
Marketing Daily, - Sunday, April 10, 2011
Mount Airy Casino Resort is launching a $5.6 million multi-medium advertising campaig ...
- Comics' Icon Dagwood Bumstead: Too Many Commercials
Around the Net In Media, Phyllis Fine - Friday, April 8, 2011
Very cool post about how none other than Dagwood Bumstead from t ...
- Advertisers Using Relevant Ads Score More Attention
Online Media Daily, Gavin O'Malley - Thursday, April 7, 2011
Consciously or not, consumers spend 25% more time fixating on ads th ...
- Magazine Ad Pages Edge Up in 1Q
MediaDailyNews, Erik Sass - Wednesday, April 6, 2011
The consumer magazine business continued its modest recovery in the first quart ...
- Digital OOH Media Revs Soar 24.5% in 2010
MediaDailyNews, Erik Sass - Tuesday, April 5, 2011
2010 was a blockbuster year for digital out-of-home media, according to offici ...
- Display Ads Grow, Bullish Market For Home Page Buys
Online Media Daily, Gavin O'Malley - Tuesday, April 5, 2011
Taking seasonality into account, the display ad industry continues to experience sol ...
- NBCU Aims For More Hispanic-Targeted Ad Dollars
Around the Net In Media, Phyllis Fine - Tuesday, April 5, 2011
NBC Universal's "Hispanics at NBCU" program, which debuted today, allows marketers ...
- Marketer Optimism Hits 3 Year High
MediaDailyNews, Joe Mandese - Monday, April 4, 2011
The optimism of big national advertisers has reached its highest point ...
- Citadel, SBS Revenues Slipped in 4Q
MediaDailyNews, Erik Sass - Friday, April 1, 2011
Two leading broadcast radio groups announced their fourth-quarter financial results this wee ...
- Why The Ad Critic Should Not Die
Around the Net In Media, Phyllis Fine - Friday, April 1, 2011
Steve Hall rants about why, with the New York Times' Stuart Ellio ...
- Effectiveness of B2B Online Display Advertising Questioned
Research Brief, Jack Loechner - Friday, April 1, 2011
According to a new report from Forrester, summarized by MarketingProfs, only 1 ...
- Filthy Rich
OMMA Magazine, Joe Mandese - Monday, April 4, 2011
It's been 17 years since DoubleClick served the first ad online ...
- Beyond the Browser
OMMA Magazine, Jonathan Blum - Monday, April 4, 2011
In the 20 years since British computer scientist Tim Berners-Lee introduced t ...