- McClatchy Ad Revenues Tumble 9%
MediaDailyNews, Erik Sass - Friday, July 29, 2011
The newspaper business isn't getting any relief in 2011, as multiple publishe ...
- Ad Man Who Penned 'Please Don't Squeeze' For Charmin Dies
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
John Chervokas, who is credited with having written "Please don't squeeze t ...
- Mag Bag: How Does Meredith's ROI Guarantee Work?
MediaDailyNews, Erik Sass - Thursday, July 28, 2011
Magazine print advertising could use a shot in the arm, and Meredi ...
- Q&A: Yahoo's Wayne Powers On Portal's Sales Overhaul
Online Media Daily, Mark Walsh - Thursday, July 28, 2011
As Yahoo revamps its sales management, Wayne Powers, head of North Americ ...
- Car Ads Braking
Research Brief, Jack Loechner - Friday, July 29, 2011
According to an Insights Brief from Jon Swallen, SVP Research, Kantar Medi ...
- Universal McCann Unit Customizes Big Ideas
MediaDailyNews, Steve McClellan - Wednesday, July 27, 2011
Universal McCann's North America Custom Division has a single mission: penetrate med ...
- Agency Execs: Ad Budgets Slide In Q2, Digital Continues To Rise
MediaDailyNews, Joe Mandese - Thursday, July 28, 2011
Advertising budgets decreased during the second quarter of 2011, according to ...
- RLTV Taps Plum TV's Gryncwajg
MediaDailyNews, - Thursday, July 28, 2011
Long-time cable TV and digital media sales executive Hanna Gryncwajg has join ...
- Facebook's Sponsored Stories May Become Tales of Woe
Online Media Daily, Vejay G. Lalla - Thursday, July 28, 2011
Facebook is banking on Sponsored Stories, a form of branded content, becomi ...
- Comcast, NBC Adopt Dynamic Ads For VOD
MediaDailyNews, Wayne Friedman - Tuesday, July 26, 2011
Moving toward a world of complete TV messaging targeting, Comcast and N ...
- Advertisers Ask Court To Dismiss 'Browser Sniffing' Case
MediaDailyNews, Steve McClellan - Tuesday, July 26, 2011
CBS, Microsoft, Mazda and McDonald's have asked a New York court ...
- Pulse 360 To Kick Off New Ad Retargeting Efforts
Online Media Daily, Gavin O'Malley - Tuesday, July 26, 2011
Contextual ad shop Pulse 360 is expected to debut a new sui ...
- Vevo Drawing Advertisers To Mobile
Online Media Daily, Mark Walsh - Tuesday, July 26, 2011
In the last two years, music video powerhouse Vevo.com has become n ...
- AOL's Executive Shuffle: Levick Exits, Brody To CRO
Online Media Daily, Gavin O'Malley - Monday, July 25, 2011
Two weeks ahead of second-quarter earnings, AOL is undergoing another executive shakeu ...
- Web Users Uneasy With Behavioral Targeting
Online Media Daily, Wendy Davis - Monday, July 25, 2011
A sizable proportion of U.S. Web users are uncomfortable with online tracki ...
- Flipboard Ads Run Alongside Mag Titles
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, July 25, 2011
For the first time, Flipboard users should soon receive ads alongside t ...
- Verizon Ups FiOS Rolls, Boasts Of Upscale Customers
MediaDailyNews, David Goetzl - Friday, July 22, 2011
Verizon increased its subscriber rolls for its FiOS TV service in t ...
- Study: 30% Watch Videos On Emerging Devices
Online Media Daily, Laurie Sullivan - Friday, July 22, 2011
The preferred "can't-live-without" method to view videos and watch and search f ...
- Global Advertising Back To The Future
Research Brief, Jack Loechner - Monday, July 25, 2011
According to ZenithOptimedia, global ad expenditure will grow by 4.1% in 201 ...
- Radio Gears Up to Offer What Advertisers Want
MediaDailyNews, Deborah Esayian, Steven Minisini - Friday, July 22, 2011
By offering solutions that will enable radio to evolve from a pu ...
- HD Spots Grab 20% Of TV Ad Inventory
MediaDailyNews, Wayne Friedman - Thursday, July 21, 2011
HD commercials now comprise almost 20% of all TV commercials -- abo ...
- Twitter Shakes Up Product Team
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 21, 2011
TechCrunch is reporting that four top Twitter executives are being shown t ...
- ABC Milks BoxTop Media
MediaDailyNews, David Goetzl - Wednesday, July 20, 2011
An ABC rep firm has inked a deal to begin selling invento ...
- Ad Buyers Embrace Digital, Publishers Lag
Online Media Daily, Gavin O'Malley - Wednesday, July 20, 2011
While major publishers continue to drag their feet, agency display media buye ...
- In-Game Ad Platform Raises $4.2 Million
Online Media Daily, - Tuesday, July 19, 2011
In another sign of the growing virtual goods economy, in-game advertising start- ...
- Gamer Creates Business To Tap $13 Billion Virtual Goods Market
Online Media Daily, Laurie Sullivan - Tuesday, July 19, 2011
Live Gamer will launch Live Gamer Media to complement its ecommerce un ...
- Mobile Auto Sites Drive Traffic Faster Than Web
Online Media Daily, Mark Walsh - Monday, July 18, 2011
Auto brands are often among the first to push into new for ...
- Internet Video Ads Skyrocket, Hulu Runs 1 Billion
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
Some 5.3 billion video ads were viewed in June, 15% more th ...
- GAO: Kids' TV Needs More Content, Ad Oversight
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
The U.S. Government Accountability Office says there needs to be more oversig ...
- Facebook: CPCs Up 22%, Forecast To Earn $2B In Ad Rev
Online Media Daily, Mark Walsh - Friday, July 15, 2011
Facebook continues to show strong signs of revenue growth as ad rat ...