- Video Ads, Brand Sales Enhanced By Visual Special Effects
Online Media Daily, Gavin O'Malley - Thursday, December 15, 2011
Ever wondered whether visual special effects (VFX) were only good for gussyi ...
- 239 Magazines Launched In 2011
MediaDailyNews, Erik Sass - Wednesday, December 14, 2011
Two hundred and thirty-nine new magazines launched in 2011, up 24% fr ...
- The Age of And
MediaDailyNews, Kathy Timko - Thursday, December 15, 2011
The argument that ITV has missed its opportunity because of the Internet ...
- MMA Issues Standard Mobile Ad Sizes
Online Media Daily, Mark Walsh - Wednesday, December 14, 2011
The Mobile Marketing Association on Wednesday rolled out an updated set ...
- Ford's Lincoln Model Will No Longer Be Handled By WPP's Team Detroit
Raw, Steve McClellan - Thursday, December 15, 2011
In a bid to re-invigorate the brand, WPP is creating a n ...
- Carson Takes Helm At Rovi
Show Daily, David Goetzl - Thursday, December 15, 2011
Rovi Corp., which is seeking to build a more robust advanced advertisi ...
- Your Car Will Be The Next Ad Platform
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 14, 2011
Here's the next contextual branding scenario, as described by Fast Company's Mart ...
- Facebook Dives Into Mobile Advertising
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Wednesday, December 14, 2011
By the end of March, Facebook will reportedly dive headfirst in mobi ...
- Omnicom Names Adams CEO, DAS Group
MediaDailyNews, Steve McClellan - Tuesday, December 13, 2011
Omnicom has appointed Dale Adams as the new CEO of its Diversifi ...
- FCC Takes Action To Tone Down Commercials
MediaDailyNews, David Goetzl - Tuesday, December 13, 2011
The FCC has put in motion a plan to ensure commercials a ...
- May The Force Be With You in 2012
Online Spin, Cory Treffiletti - Wednesday, December 14, 2011
Over the last few months, I've written a number of columns th ...
- Elevator Accident At Y&R's New York Headquarters Kills One
Raw, Steve McClellan - Wednesday, December 14, 2011
An elevator accident at 285 Madison Ave, home to iconic ad agen ...
- Apple Bends On Mobile Ads
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, December 13, 2011
Losing ground to Google and its mobile-ad service, Apple is taking ...
- TV Usage On Rise, Print Grabs More Ad $ Than Mobile
MediaDailyNews, Wayne Friedman - Monday, December 12, 2011
Digital media consumption is rising, yet more research shows traditional TV usa ...
- Dannon Joins Super Bowl Ad Lineup
MediaDailyNews, David Goetzl - Monday, December 12, 2011
Yogurt marketer Dannon said it will join the roster of Super Bo ...
- GroupM's Norman: Agencies Play Key Role In Digital Age
Online Media Daily, Steve McClellan - Monday, December 12, 2011
Rob Norman, the North American CEO of WPP's GroupM, is bullish ...
- Most Users Reject Incentivized Downloads
Online Media Daily, Mark Walsh - Tuesday, December 13, 2011
Incentivized downloads have proven a controversial, if widespread, method for increasing distributi ...
- The Potential Future Of Google Advertising
Search & Performance Insider, Janet Driscoll Miller - Tuesday, December 13, 2011
First let me start off by saying that this article is pu ...
- Mass Media Lags In 2011; Only OOH Ads Grow
MediaDailyNews, Erik Sass - Friday, December 9, 2011
With third-quarter results in from trade organizations representing traditional media, it's cle ...
- Ratings Fall, But Nickelodeon Keeps Advertisers Happy
MediaDailyNews, Wayne Friedman - Friday, December 9, 2011
Nickelodeon may have its problems with sudden declining ratings, but the go ...
- Site Specific: Novus Scores $10M Season Ad Deal
Online Media Daily, Steve McClellan - Monday, December 12, 2011
Omnicom print and digital shop Novus has struck a deal with vid ...
- AOL Taps Norton To Head Ad Sales
Online Media Daily, Gavin O'Malley - Friday, December 9, 2011
Clearly up for a challenge, Jim Norton has agreed to head ...
- Initiative Security: Wins LifeLock Assignment
MediaDailyNews, Steve McClellan - Thursday, December 8, 2011
Interpublic's Initiative has been awarded the media planning and buying assignment f ...
- Media Buying, Selling Vet Bob Flood To Advertiser Perceptions
MediaDailyNews, Joe Mandese - Friday, December 9, 2011
Well-known Madison Avenue media-buying vet and a former top digital media sal ...
- Search Predicted As Online Ad Growth Driver
Online Media Daily, Laurie Sullivan - Thursday, December 8, 2011
Citigroup estimates online advertising will grow 21% this year, up from 1 ...
- Facebook App Screens Web TV
Online Media Daily, Wayne Friedman - Thursday, December 8, 2011
FreeCast.com is providing Facebook with an app that allows users to wat ...
- Bombed -- With Money To Burn
Online Media Daily, George Simpson - Friday, December 9, 2011
Among my daily "must reads" is a little ad and research newslett ...
- What Online Video Viewers Want: A Good Laugh
VidBlog, Daisy Whitney - Friday, December 9, 2011
"Comedy. Love, and a bit with a dog." That's what audiences ha ...
- Sorrell Cites U.S. Deficit As Critical Concern, Focuses On Foreign Markets
MediaDailyNews, Steve McClellan - Wednesday, December 7, 2011
WPP CEO Martin Sorrell believes the U.S. deficit crisis -- expected ...
- MDC Plans To Double By 2017, Focusing On Agility, Technology
MediaDailyNews, Steve McClellan - Wednesday, December 7, 2011
Unlike many publicly traded companies, Toronto-based MDC Partners doesn't plan on ...