- Google TV Ads Shuttered
MediaDailyNews, David Goetzl - Friday, August 31, 2012
After five years, Google is shuttering its auction-based TV ad sales syst ...
- Minorities Prefer Internet Radio In Cars, Tablets
MediaDailyNews, Erik Sass - Friday, August 31, 2012
Hispanics and African-Americans are more likely to tune in to Internet rad ...
- Smartphone Users Responsive To Ads
Online Media Daily, Erik Sass - Friday, August 31, 2012
A large majority of smartphone owners use their devices to consume digit ...
- Will Facebook Targets Ads By Email?
Around the Net In Online Marketing, Gavin O'Malley - Friday, August 31, 2012
Facebook is reportedly preparing an option for advertisers to target users ...
- Early Results Promising For Facebook's Sponsored Results
Online Media Daily, Mark Walsh - Thursday, August 30, 2012
Facebook ads specialist Nanigans says initial results bode well for the Sponsor ...
- Twitter Identifies Interests To Target Ads
Online Media Daily, Laurie Sullivan - Thursday, August 30, 2012
Twitter introduced interest-based ad targeting for Promoted Tweets and Promoted Accounts campaig ...
- Facebook Forecast Dips To $5 Billion
Online Media Daily, Gavin O'Malley - Thursday, August 30, 2012
Amid persistent marketer concerns -- and a clumsy public debut -- eMarket ...
- Adobe Trumpets TV Everywhere Streaming Success
Online Media Daily, Gavin O'Malley - Thursday, August 30, 2012
Positioning itself as a major force for TV Everywhere, Adobe Systems sa ...
- Pro Football: NOT 'The Most Effective Advertising Delivery System Ever Invented'
Online Media Daily, George Simpson - Friday, August 31, 2012
Earlier this week, "New York Times" ad columnist Stuart Elliott wrote th ...
- Pac-12 Networks Taking Different Tack Than Big Ten On Beer
TVBlog, David Goetzl - Friday, August 31, 2012
The Pac-12 Networks, the new conference-owned venture, will accept beer ads. It ...
- Mobile Web Use Spikes When TV Ads Air
Around the Net In Media, Phyllis Fine - Thursday, August 30, 2012
"And Now A Word From Our Sponsors: Please Don't Pick Up Yo ...
- Huh? Man From Hope Is The White-Haired Savior For Both Parties
Mad Blog, - Wednesday, August 29, 2012
Remember The Man from Glad? He was the white-haired guy in t ...
- Best Buy, Lysol, JCPenney Most Effective BTS Advertisers
Marketing Daily, Sarah Mahoney - Wednesday, August 29, 2012
Among the many advertisers slamming parents with back-to-school related advertising, Best Bu ...
- Metrocard Ads: The MTA Drives Smart Branding
MediaDailyNews, Megan Meagher - Thursday, August 30, 2012
NYC Metropolitan Transit Authority is taking an unprecedented step, letting its o ...
- The Whole Story: Adult-Child Co-Viewing - By Genre
MediaDailyNews, Mike Bloxham - Thursday, August 30, 2012
For many brands, understanding TV co-viewing behaviors can help guide media planni ...
- PRN To Handle Ad Sales for 7-Eleven TV
MediaDailyNews, Erik Sass - Thursday, August 30, 2012
Digital Display Networks, which operates 7-Eleven TV, has signed a multiyear contra ...
- Entertainment Marketers Push M-Commerce
Online Media Daily, Mark Walsh - Thursday, August 30, 2012
Entertainment industry businesses have been at the forefront of advertising in emergi ...
- MMA: Mobile Should Be 7% Of Ad Mix
Online Media Daily, Mark Walsh - Wednesday, August 29, 2012
The Mobile Marketing Association issued a report recommending that mobile should ...
- Yahoo, DirecTV 'Suit Up' For Cross-Platform Entertainment
Online Media Daily, Gavin O'Malley - Wednesday, August 29, 2012
"Suit Up" -- a new eight-episode digital series produced by Fox Digit ...
- Song Spoofs 'Celebrity Booze Endorsers'
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2012
A new album of satiric songs from Harry Shearer ("The Simpsons," "Th ...
- Honda Touts Green Initiatives In Videos
Marketing Daily, Karl Greenberg - Monday, August 27, 2012
Honda is wearing green on its sleeves. The company -- which recent ...
- Brands Lose Millions To 'Ad Collision'
Online Media Daily, Laurie Sullivan - Tuesday, August 28, 2012
An analysis of billions of ad impressions reveals that 5% to ...
- Meredith Names Bekkedahl SVP Digital Sales
Online Media Daily, Gavin O'Malley - Monday, August 27, 2012
Meredith Corporation on Monday named Carolyn Bekkedahl as its new senior vi ...
- How Can You Mend A Broken Heart?
Garfield at Large, Bob Garfield - Monday, August 27, 2012
At exactly the same moment Obama was seducing 69.5 million voters, anoth ...
- La-Z-Boy Back With Brooke
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
La-Z-Boy is back with Brooke Shields as part of its effort ...
- SpotGenie Improves Sound Checks To Ensure Ads Stay On Air
MediaDailyNews, David Goetzl - Friday, August 24, 2012
SpotGenie, which digitally delivers ads to stations and networks, has been preppi ...
- Social Ad Success Means Defining New Metrics
Online Media Daily, Laura O’Shaughnessy - Friday, August 24, 2012
As digital advertising expands into the new frontier of social media, t ...
- Marketers Mixed On Facebook Changes
Online Media Daily, Mark Walsh - Friday, August 24, 2012
Design and ad-related changes that Facebook introduced in the lead-up to i ...
- AT&T AdWorks Aggregates Mobile, TV Data To Target Online Ads
Online Media Daily, Laurie Sullivan - Monday, August 27, 2012
AT&T AdWorks is expected to launch an ad platform in September allowi ...
- Display Ads Stable On Major Web Portals
Online Media Daily, Mark Walsh - Friday, August 24, 2012
The Summer Olympics bolstered display advertising across the home pages of t ...