- Russell Athletic Campaign Focuses On Motivation, Team Sports
MediaDailyNews, Laurie Sullivan - Friday, July 29, 2016
Russell Athletic has launched the Team On advertising campaign, bringing former N ...
- DNC Wins High TV Ratings, $26 Million In TV Ads
Television News Daily, Wayne Friedman - Friday, July 29, 2016
Advertising spending on the Democratic National Convention was slightly above the Republic ...
- Facebook Credits Mobile Ads With Driving Profits To $2B
Mobile Marketing Daily, Gavin O'Malley - Thursday, July 28, 2016
Putting its rivals to shame, Facebook on Wednesday said second-quarter profits near ...
- Tapjoy Mobile Ad Product Tops All Rivals
Mobile Marketing Daily, Ben Frederick - Thursday, July 28, 2016
Tapjoy, a mobile gaming ad platform, released the findings of a stu ...
- Loyal Viewers Vs. The Hordes Of 'Uniques'
Online Video Daily, Field Garthwaite - Friday, July 29, 2016
Billions of views are great, but cultivating loyal viewers who keep comi ...
- Meredith TV Sees Rise In Political, Digital Ads
Television News Daily, Wayne Friedman - Thursday, July 28, 2016
Meredith's TV stations posted a 3.5% drop in non-political advertising revenue f ...
- CBS Posts Strongest Upfront In Years
Television News Daily, Wayne Friedman - Thursday, July 28, 2016
CEO Les Moonves said CBS Television Network's sellout of its upfront invento ...
- A Simpler Way Around For 360 Degree Video Ads At 'NYT'
VidBlog, P.J. Bednarski - Friday, July 29, 2016
A new company, OmniVirt, is marketing technology that lets publishers run ...
- All Video May Not Be The Answer For Some Publishers
Online Video Daily, Ittai Shiu - Friday, July 29, 2016
There has been a lot of buzz lately around video content ...
- Despite Key Acqusitions, Gannett Earnings Fall
Publishers Daily, Sara Guaglione - Wednesday, July 27, 2016
Despite aggressively buying smaller publishing companies in the last year, Gannett tod ...
- NBCU Upfront Records Double-Digit Gains
Television News Daily, Wayne Friedman - Wednesday, July 27, 2016
NBCUniversal has completed its prime-time upfront negotiations, posting a strong 12.5% increa ...
- NYT's Digital Ad Revenues Drop
The Daily Blog, Erik Sass - Thursday, July 28, 2016
The New York Times Co. announced that its digital ad revenues slipp ...
- Reddit Readying 'Promoted User' Posts
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, July 27, 2016
Reddit is readying a new ad offering called Promoted User Posts, whi ...
- Some Questions About Facebook Live
Around the Net in Video, P.J. Bednarski - Wednesday, July 27, 2016
For example, Recode wonders when Facebook will try to monetize its li ...
- Australian Rules Advertising
MAD, Jon Bond - Tuesday, July 26, 2016
Your favorite Chief Tomorroist (and Mediapost contributor) Jon Bond recently sat do ...
- Smaato Launches New Demand Platform To Reduce Mobile Ad Waste
Mobile Marketing Daily, Ben Frederick - Tuesday, July 26, 2016
Partners can utilize targeting and QPS (query per second) throttling tools th ...
- SITO Adds Video Formats To Its Real-Time Verified Walk-In Products
Real-Time Daily, Philip Rosenstein - Wednesday, July 27, 2016
SITO Mobile on Wednesday announced the addition of video ad formats ...
- PubMatic Expands Executive Team By Hiring Jeff Hirsch As CMO
Real-Time Daily, Philip Rosenstein - Wednesday, July 27, 2016
Today, PubMatic expands its executive board with the hire of Jeff Hirs ...
- GumGum Launches AdBuilder, Enabling Agencies, Marketers To Create Customized Ads
Real-Time Daily, Tobi Elkin - Wednesday, July 27, 2016
Ad-tech firm GumGum on Wednesday announced the launch of AdBuilder, an onli ...
- Google Expanded Text Ads Roll Out, Higher CTRs For Tablets Than Smartphones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2016
Google began rolling out expanded text ads, responsive ads for display, a ...
- More Negative TV Spots Against Trump Than Clinton
Television News Daily, Wayne Friedman - Tuesday, July 26, 2016
A new survey shows there were more than seven times as ma ...
- Tegna Sees Higher Retrans Revs; Political TV Ads Dip
Television News Daily, Wayne Friedman - Tuesday, July 26, 2016
Although big TV station group Tegna reported higher revenue growth from politic ...
- NBCU Makes Modest Q2 Revenue Gain, Comcast Revs Higher
Television News Daily, Wayne Friedman - Wednesday, July 27, 2016
Higher rates -- offset by audience ratings declines -- pushed total advertisi ...
- 6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
The Wall Street Journal asks: Does the addition of Yahoo really he ...
- Taboola Acquires ConvertMedia For Outstream Ads
Around the Net in Video, Alec Beckett - Tuesday, July 26, 2016
Taboola acquired New York City-based video ad tech firm ConvertMedia, which dea ...
- Can You Hear Me Now: The 'Wunder' Of Hearing Aids
MAD, Larissa Faw - Monday, July 25, 2016
With its agency Wunderman Health, Miracle-Ear is introducing a new campaign th ...
- YP Introduces Audience Tracking Product
Mobile Marketing Daily, Ben Frederick - Monday, July 25, 2016
YP (formerly YellowPages), has announced the release of an audience-tracking product, call ...
- Verizon, Yahoo Could Reshape The Advertising Industry
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Tuesday, July 26, 2016
The blockbuster sale of Yahoo's core assets to Verizon Communications, announced ...
- VertaMedia Appoints Ian NewFeld Head Of North American Sales
Real-Time Daily, Philip Rosenstein - Tuesday, July 26, 2016
VertaMedia, the online video supply-side platform, announced Tuesday the appointment of I ...
- Varick Media Taps Gabriel Dunlop As Canada Territory Director
Real-Time Daily, Philip Rosenstein - Tuesday, July 26, 2016
Varick Media Management, the programmatic advertising firm, announced Monday its plan ...