- 'March Madness' First Weekend: Ad Spend +5%, Viewing +7%
Television News Daily, Wayne Friedman - Thursday, March 26, 2026
National TV advertising on all networks grew to $499.0 million, according ...
- Trade Desk Faces New Audit, This Time By Omnicom
MAD, Steve McClellan - Tuesday, March 24, 2026
The latest audit follows word last week that Publicis Groupe advised clien ...
- NetChoice To SCOTUS: Intervene In Meta 'Addiction' Battle With Vermont
MediaDailyNews, Wendy Davis - Tuesday, March 24, 2026
Unless overturned, a ruling requiring Meta to face claims in Vermont wi ...
- Snapchat Launches Holistic Ad Feature To Boost Brand Exposure
MediaDailyNews, Colin Kirkland - Tuesday, March 24, 2026
Building on its "Sponsored Snaps" offering, the holistic ad feature is design ...
- Reddit Announces Shopify Integration, Shoppable Ad Offerings
MediaDailyNews, Colin Kirkland - Tuesday, March 24, 2026
Reddit is launching several new shopping tools integrated into its year-old Dynam ...
- Yahoo Reinvents Ad Formats, AI Experiences
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2026
At its 2026 NewFronts, Yahoo repositioned as an AI-first platform, highlighting Yah ...
- Share Of Culture
Planning & Buying Insider, Joe Mandese - Wednesday, March 25, 2026
You're probably familiar with Paul Parton's name from the byline that appea ...
- Meta Ad Veteran David Dugan To Head OpenAI Ads Team
MediaDailyNews, Colin Kirkland - Monday, March 23, 2026
Dugan will begin by incorporating ads solutions within the ChatGPT consumer experienc ...
- Apple Creates Ad Platform For Maps
MediaDailyNews, Laurie Sullivan - Tuesday, March 24, 2026
Apple will launch an ad platform for Maps this summer, allowing agenci ...
- Gap Becomes First Retailer To Launch AI Checkout In Google Gemini
MediaDailyNews, Laurie Sullivan - Tuesday, March 24, 2026
Gap became the first major fashion retailer Tuesday to announce a checko ...
- OpenAI Admits Commerce And Advertising Are Not Easy
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 24, 2026
OpenAI continues to work out glitches on its "Instant Checkout" tool. T ...
- Samsung, Amazon Ads Form Shoppable CTV Partnership
Television News Daily, Wayne Friedman - Tuesday, March 24, 2026
For Samsung TV Plus, Samsung TV's operating system, the company says th ...
- Intuit Wins Ruling Throwing Out FTC Decision On Its Turbo Tax Software
Around the Net In Media, Ray Schultz - Sunday, March 22, 2026
Intuit won a legal victory on Friday when the 5th U.S. Circu ...
- Stagwell Teams Up With AppLovin To Help Advertisers, Publishers
Around the Net In Media, Ray Schultz - Sunday, March 22, 2026
Stagwell has chosen AppLovin’s Axon in an effort to provide clients wi ...
- Advertisers Urged To 'Quantify Exposure' In Wake Of Publicis-TTD Spat
MAD, Steve McClellan - Sunday, March 22, 2026
The squabble erupted into public view last week when a Publicis Grou ...
- Gen Z Leading AI Agent Shopping
MediaDailyNews, Laurie Sullivan - Friday, March 20, 2026
Shopping queries on AI platforms are growing faster than any other catego ...
- 'The Bachelorette' Pulled: Brands Buying Into Iffy Future Unscripted Content?
TV Watch, Wayne Friedman - Monday, March 23, 2026
"Unscripted" TV shows are a challenge for brands, especially ones following real-li ...
- ID Comms: Publicis-TTD Dispute Exposes Broader Industry Issues
MAD, Steve McClellan - Thursday, March 19, 2026
"While TTD certainly has questions to answer regarding its supply path a ...
- Streamers, Brands Reach Far And Wide For Sports Content
TV Watch, Wayne Friedman - Friday, March 20, 2026
A report from SponsorUnited says that in 2025, women's sports leagues includi ...
- Smartly To Acquire Incrmntal, Improve Campaign Measurements
MAD, Fern Siegel - Wednesday, March 18, 2026
The acquisition aids brands and agencies in media planning. ...
- Archive-Backed AI Finds Its Way Into Marketing, Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, March 18, 2026
History Factory has created a niche using AI to help marketers a ...
- ANA Finds Principal Buying Continues To Grow, Except For Digital
Planning & Buying Insider, Joe Mandese - Thursday, March 19, 2026
Following up on its 2024 benchmark study on principal media buying, t ...
- The Trade Desk's OpenRow Debate Could Mean Churn In Programmatic Ecosystem
Around the Net In Media, Ray Schultz - Tuesday, March 17, 2026
Major agency networks like WPP and Dentsu stepped back from The Tra ...
- OAAA Reports OOH Advertising Rose 3.6% In 2025
MAD, Steve McClellan - Tuesday, March 17, 2026
According to the group's analysis, momentum accelerated in the fourth quarter, wi ...
- From Greenwashing To Gaslighting: Clean Creatives Documents Big Oil Marketing Shift
MAD, Steve McClellan - Wednesday, March 18, 2026
Called "Toxic Accounts," the report analyzed 1,859 ads, press releases and soci ...
- Microsoft Heads Toward AI Superintelligence, Reorganizes Copilot Teams
MediaDailyNews, Laurie Sullivan - Tuesday, March 17, 2026
Microsoft made several announcements on Tuesday around reorganizing Copilot teams that wo ...
- Google Develops Opt-Out Search Generative AI Feature For U.K.
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 18, 2026
In its response to the U.K.'s Competition and Markets Authority's goals, Goog ...
- Swimming In The Ecosystem: How A Publisher Helps Advertisers Target Audiences
Publishing Insider, Ray Schultz - Tuesday, March 17, 2026
Specialist brand publisher Future has unveiled a tool that integrates data scienc ...
- Meta Shifting Advertising Labeling From 'Sponsored' To 'Ad'
Around the Net In Media, Ray Schultz - Tuesday, March 17, 2026
Meta is accelerating its shift of in-stream advertising labels from “Sponsored ...
- Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 17, 2026
This is what happened when a North African on-demand daily services compa ...