- Big Cars And Fancy Suits: The Next Cycle
Engage:Affluent, Layton Han - Wednesday, December 28, 2011
At this point of the year, we like to prognosticate. It nev ...
- Luxe In Flux
Engage:Affluent, Stephen Kraus, Bob Shullman - Wednesday, December 21, 2011
Tracking the evolution of luxury into 2012 and beyond. ...
- Affluents Shift Gears In Auto Brand Consideration
Engage:Affluent, Scott Marden - Wednesday, December 14, 2011
The automakers released their 2012 lines a few months age, and ...
- Engaging China By Going Public
Engage:Affluent, Patricia Pao - Wednesday, December 7, 2011
China is forecast to be the world's top buyer of products su ...
- Affluents May Be Best Gift This Year
Marketing Daily, Scott Marden - Tuesday, November 29, 2011
The holidays are fast approaching; as the number of shopping days dwindle ...
- Wealthy Americans Redefining Luxury
Marketing Daily, Karl Greenberg - Monday, November 28, 2011
The 1% may over-index for strict Freudian analysis, but they are probab ...
- Affluent Marketing In The Post-Occupied Zone
Engage:Affluent, Layton Han - Wednesday, November 23, 2011
There has arguably been no stronger stigma attached to affluence than ...
- Affluents Are Heavy Social Networkers, Both Online And Offline
Engage:Affluent, Stephen Kraus, Bob Shullman - Wednesday, November 16, 2011
We are often asked what role social networking plays in the liv ...
- 5 Ways To Maintain Prestige (And Sales) In A Down Market Without Depreciating Brand Value
Engage:Affluent, Kyle Priest - Wednesday, November 9, 2011
Now that we're all experts at-or, at least, veterans of-navigating a real-li ...
- Here Comes The [Chinese] Bride, Capitalizing On The Chinese Wedding Market
Engage:Affluent, Patricia Pao - Wednesday, November 2, 2011
The U.S. bridal industry is flat. According to U.S. census data, t ...
- Martini Connects Big Brands, Niche Social Audiences
The Social Graf, Erik Sass - Wednesday, November 2, 2011
Niche audiences inhabiting "long tail" sites present something of a dilemma f ...
- Stealing Affluent Branding, Fair And Square
Engage:Affluent, Layton Han - Wednesday, October 26, 2011
There was a great cartoon in The New Yorker magazine back ...
- Hispanics: An Obvious But Too-often-overlooked Market Segment
Engage:Affluent, Stephen Kraus, Bob Shullman - Wednesday, October 19, 2011
While marketers and advertisers have long paid attention to the growing mark ...
- China's Art Market Boom -- The Next NEW NEW Thing
Engage:Affluent, Patricia Pao - Wednesday, October 5, 2011
The value of China's art market, which includes mainland China, Hong Kon ...
- Affluent Families Are Time-Constrained, Connected
Marketing Daily, Karl Greenberg - Friday, September 30, 2011
The study finds that affluent families are highly influential and very like ...
- Redefining Affluence
Engage:Affluent, Layton Han - Wednesday, September 28, 2011
Measuring the affluent customer and the view of the affluent customer ha ...
- Annual Survey Reveals Growing Hunger For Content, Connectivity
Engage:Affluent, Stephen Kraus, Bob Shullman - Wednesday, September 21, 2011
This week, we had the pleasure of unveiling our annual survey, o ...
- Wealthy Influenced by Social Media on Luxury Purchases
The Social Graf, Erik Sass - Monday, September 19, 2011
Over half of high-net-worth individuals (defined as people with $1 million ...
- Differences Abound Among Affluent Consumers
Marketing Daily, Karl Greenberg - Tuesday, September 13, 2011
According to Ipsos Mendelsohn, in 2010, 5% of affluent households owned ...
- Diamonds Are A (Chinese) Girl's Best Friend
Engage:Affluent, Patricia Pao - Wednesday, September 7, 2011
In the movie "Gentleman Prefer Blondes," Marilyn Monroe made the song, "Diamon ...
- "The Affluent Effect": Consumers In A Digital World
Engage:Affluent, Sherrill Mane - Wednesday, August 31, 2011
One-fifth of U.S. households, 24 million to be exact, holds approximately 6 ...
- Flexibility, Analytics And Efficiency
Engage:Affluent, Layton Han - Wednesday, August 24, 2011
It's said that bad news comes in threes. If you're marketing ...
- Optimism In The Economy Hits A New 'Post-Recovery' Low
Engage:Affluent, Stephen Kraus, Bob Shullman - Wednesday, August 17, 2011
Conducted in the midst of the debt ceiling negotiations, we found th ...
- Affluents Adopting Technology Infused Lifestyles
Research Brief, Jack Loechner - Tuesday, August 9, 2011
"Affluent Consumers in a Digital World," a study from the Interactive Advertisi ...
- Got An Eco Message? Target Super Greenies
Marketing Daily, Aaron Baar - Thursday, August 4, 2011
Super Greenies are the ones who engage in 10 or more environmental ...
- The Rich Are Richer Than You And Me
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 4, 2011
Can the news get any worse? "It's China or bust for Frederick ...
- The Next NEW NEW Thing
Engage:Affluent, Patricia Pao - Wednesday, August 3, 2011
I'm predicting that 2012 will be The Year of the (Men's) Wat ...
- Wealthy Are More Open To Relevant Digital Ads
Marketing Daily, Karl Greenberg - Tuesday, August 2, 2011
The wealthy spend more time online and recall digital ads better th ...
- The Power Of The Index
Engage:Affluent, Layton Han - Wednesday, July 27, 2011
The real power comes when a digital marketing property can index i ...
- Hold The Applause, Please, As The U.S. Celebrates The 2nd Anniversary Of The Great Recovery
Engage:Affluent, Stephen Kraus, Bob Shullman - Wednesday, July 20, 2011
Last month -- June 2011 -- marked the second anniversary of t ...